Marketing faculty wins AMA’s Stern Award

Five members of UF’s world-renowned marketing faculty have gained another accolade to add to their already stellar reputations, as the American Marketing Association (AMA) have named them recipients of the 2005 Louis Stern Award. Co-authors of the prize-winning paper are: Joe Alba, Bart Weitz, Chris Janiszewski, Rich Lutz, and Alan Sawyer.

The article, “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,” was published in the Journal of Marketing.

The Louis Stern Award was designed to honor outstanding articles on marketing channels and distribution published from three to eight years ago. The Award selection process is conducted by the Interorganizational Special Interest Group of AMA, but draws on input from throughout the discipline. The criteria used in selecting a winner included:

• Quality of the article’s contribution to theory and practice
• Originality of the article
• Technical competence in the execution of the research
• Impact on the field of channels of distribution

This year’s selection committee was chaired by Jakki Mohr (University of Montana), and also included Bob Lusch (University of Arizona) and Aric Rindfleisch (University of Wisconsin).

This committee considered articles published in any journal and solicited nominations from the membership of the Interorganizational SIG, the review Boards of the Journal of Marketing and the Journal of Marketing Research, and to subscribers of ELMAR.

Joe Cannon, Interorganizational SIG (IOSIG) Chair, stated, “In choosing your article to receive this year’s award, the committee particularly noted that this article was a pioneer in examining the impact of the Internet on channels of distribution, was relevant to practitioners and academics, linked consumer behavior and channels of distribution, and had been widely cited in marketing and information systems journals. Truly, this article meets the high standards set by Lou Stern in endowing this award.”

The Award will be presented at the Summer AMA Conference in San Francisco, Calif.