Heavener team places second at national business ethics case competition

GAINESVILLE, Fla. – John Bryan and Rachel Chang, seniors at the Heavener School of Business at the Warrington College of Business Administration, placed second at the Collegiate Ethics Case Competition held Oct. 25-27 at the University of Arizona’s Eller College of Management.

Rachel Chang

Rachel Chang

The duo also placed first in the essay portion of the competition.

“John and Rachel worked very hard for this case competition,” said Dr. Michelle Darnell, Lecturer and Advisor for the College’s Undergraduate Ethics Team. “The topic was rather controversial, and I am proud of them for taking the time to do the needed research in order to properly analyze the situation.”

Bryan and Chang finished second out of 28 teams from North America including the University of Southern California, Penn State University, University of Texas, Emory University and Boston College, which finished first.

Teams were presented with a case about hydraulic fracturing, or fracking, in western Maryland. Teams had to identify the stakeholders in the case, the financial, legal, and ethical considerations and offer the state recommendations on how to proceed.

“Our biggest challenge, in my opinion, was working past the misinformation regarding the fracking industry to formulate a solid recommendation that addressed the significant concerns from Maryland’s standpoint,” said Chang, an Economics major.

John Bryan

John Bryan

Bryan, a General Studies major with a specialization in International Business, and Chang submitted an executive summary, PowerPoint presentation and essay. They completed a presentation in Round One followed by a Q&A session with judges in Round 2. The pair advanced to the final round where they made a final presentation and again fielded questions from judges. Teams were judged on their delivery, depth of analysis, persuasiveness, recommendations and responses to questions.

“John and Rachel demonstrated the commitment UF students have to ethical practice in business,” Dr. Darnell said. “Their presentation included consideration of all stakeholders—from the environment to shareholders—in determining a solution that would be most beneficial for all parties involved.”

The Undergraduate Ethics Team next competes in the Southeast Regional Ethics Bowl, a qualifier for the Intercollegiate Ethics Bowl in February, on Nov. 10 at St. Petersburg College.