Dr. Mary Steffel
Dr. Mary Steffel was named the winner of the 2011 Society for Consumer Psychology Dissertation Proposal Competition.

Postdoctoral Fellow wins SCP Dissertation Proposal Competition

GAINESVILLE, Fla. – Dr. Mary Steffel, a Postdoctoral Fellow in the Department of Marketing at the Warrington College of Business Administration, was named the winner of the 2011 Society for Consumer Psychology Dissertation Proposal Competition.

Dr. Steffel, who collaborated with Warrington Associate Professor Dr. Robyn LeBoeuf on the proposal, was awarded $1,000 and will present her research at the 2012 Winter Society for Consumer Psychology Conference Feb. 16-18 in Las Vegas.

The winning dissertation was entitled “Social Comparison in Decision for Others: Considering Multiple Gift Recipients Leads to Over-Individuated and Less Liked Gifts.” This research examines how the social context in which a gift is selected influences gift choices.

Dr. Steffel’s research examines how choice difficulty impacts the inferences people make about their own or other people’s preferences, how comparison standards and other contextual factors impact judgments of preferences and well-being, and how actors and observers come to differ in the judgments and choices they make.

Dr. Steffel is a member of numerous professional and academic organizations including the American Psychological Association, the Association for Consumer Research and the Society for Consumer Psychology.

Dr. Steffel has a BA in Psychology from Columbia University (2004), an MA in Psychology from Princeton University (2006) and a Ph.D. in Psychology from Princeton (2009). She is expected to earn her Ph.D. in Marketing in 2012.