Professor Emeritus Joel Cohen earns marketing research honor

GAINESVILLE, Fla. – Distinguished Service Professor Emeritus Dr. Joel Cohen was named the winner of the 2011 Richard W. Pollay Prize honoring “intellectual excellence in research on marketing in the public interest.”

Dr. Cohen, a former Chair of the Marketing Department at the Warrington College of Business Administration, is renowned for his research in marketing and society including public policy and regulation, as well as more theoretical research on attitudes and affect that has been published in the field’s elite journals and authoritative handbooks. The Journal of Consumer Research gave Dr. Cohen its Distinguished Service Award in 2007 and Best Paper Award in 2009.

Dr. Cohen has been a consultant and expert witness for the United States Federal Trade Commission and has been invited to appear as an expert witness before congressional committees to analyze cigarette advertising and warnings. On behalf of the National Cancer Institute Dr. Cohen carried out a national survey investigating cigarette health risks, reporting the results to the President’s Cancer Panel and in an American Journal of Public Health lead article. He was also Editor of the Journal of Public Policy & Marketing from 2002 to 2006. Dr. Cohen will deliver an award address at the University of British Columbia discussing his recent research on aggressive marketing of products such as debt consolidation loans, promoted as remedies comparable to “get out of jail free cards.”