Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the malleable nature of our decision making process. When faced with choice, we’re expected to be rational actors who will
Top News: page 111
Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.
Three honored with Warrington’s teaching awards
GAINESVILLE, Fla. – The University of Florida Warrington College of Business recognized faculty members Alan Cooke, Sonia Singh and Larry DiMatteo as its 2018-2019 Teaching Award winners. Cooke and Singh are the recipients of the Undergraduate Teaching Award, and DiMatteo
Heavener students gain leadership experience in and out of the classroom as Air Force ROTC cadets
For Jasmin Snodgrass (BSBA ‘20) and Kathryn Eifert (BSBA ‘20), being a student in the Heavener School of Business is just a piece of the puzzle that makes up their involvement at the University of Florida. Outside of pursuing their
UF MBA ascends 19 spots on Financial Times’ Global MBA Rankings
GAINESVILLE, Fla. – UF MBA made the fourth largest jump on the Financial Times’ latest rankings of MBA programs, ascending to the No. 39 spot among global MBA programs. UF MBA’s rank was also boosted to the No. 21 spot
Study: Live in the moment, don’t selfie or snap it
If you’re attending a destination wedding, taking a tour or simply celebrating the birthday of someone dear, a study by a group of researchers involving the University of Florida Warrington College of Business and Washington University in St. Louis came
Warrington management professor receives award for distinguished early career contributions
GAINESVILLE, Fla. – Dr. Klodiana Lanaj, Martin L. Schaffel Professor in the Department of Management at the University of Florida Warrington College of Business, is the recipient of the 2019 Distinguished Early Career Contributions Science Award by the Society for
UF Warrington’s Veterans Entrepreneurship Program accepting applications until February 2019
GAINESVILLE, Fla. – Veterans looking to develop their entrepreneurial skills have the opportunity to do so for free in the Veterans Entrepreneurship Program (VEP) at the University of Florida Warrington College of Business. The program, presented by Warrington’s Entrepreneurship and
UF MBA Online named No. 4 program in the nation by US News
GAINESVILLE, Fla. – UF MBA at the Warrington College of Business earned its seventh consecutive top-5 ranking among publics on U.S. News & World Report’s “2019 Best Online MBA Programs” list released January 15. With a score of 95 out of
Warrington to offer complimentary Barron’s digital subscriptions to students, faculty and staff
GAINESVILLE, Fla. – In partnership with Barron’s in Education, the Warrington College of Business at the University of Florida announces complimentary Barron’s digital subscription access for the College’s students, faculty and staff thanks to a two-year sponsorship generously made by Tommy and
How to make your MBA application stand out with these 4 tips
While applying for an MBA might seem like a daunting task, with these tips from Assistant Director of Admissions for the UF MBA Full-Time program Jeff Danso, you’ll be prepared to make your application stand out. Read more from Jeff