Top News: page 141

David T. Brown in class

The Financial Engineer ranks MSF program No. 2 among publics

GAINESVILLE, Fla. – The Hough Graduate School of Business’s Master of Science in Finance program (The William R. Hough Program) was ranked No. 2 among U.S. public programs in The Financial Engineer’s 2015 Master of Finance Rankings. The MSF program

Lillian Mills

Fisher alumna wins top tax award

Fisher School of Accounting alumna Lillian Mills was awarded the American Taxation Association’s highest honor, the Ray M. Sommerfeld Outstanding Tax Educator Award. Mills (BSAcc ’80, MAcc ’81) was recognized for her career contributions in the areas of tax-related teaching,

Dr. Mark Flannery

Flannery named to prominent post at SEC

GAINESVILLE, Fla. – Bank of America Eminent Scholar Mark Flannery has been named Chief Economist and Director of the Securities and Exchange Commission’s Division of Economic and Risk Analysis (DERA), the SEC announced Monday. Dr. Flannery will take leave from

Top 11 business books for your summer reading list

We compiled a nifty list of the best business books recommended by Warrington faculty for you to read this summer. Do you have any top business books to add to this list? David and Goliath: Underdogs, Misfits, and the Art of

Man on vacation, sunbathing and enjoying the view of the Caribbean Sea from the room balcony of a resort hotel in Cancun, Riviera Maya, Mexico.

Preferences and Price, or Price and Preferences?

Psychology Today breaks down new research on how preferences influence prices, but are also influenced by them. Assistant Professor of Marketing Yang Yang‘s research, “Wealth, warmth, and well-being: whether happiness is relative or absolute depends on whether it is about

yang yang

Quick Study

The Atlantic breaks down some of the newest research, including Assistant Professor of Marketing Yang Yang‘s “Specification Seeking: How Product Specifications Influence Consumer Preference,” in the Journal of Consumer Research. Learn more about this new research in The Atlantic. 

Group of people holding cell phones

We’ve Got Your Number: Consumers Choose Products With More Technical Specs

Many products have numbers attached: megapixels for cameras, wattage ratings for stereos, cotton counts for sheets. A new study in the Journal of Consumer Research from Assistant Professor of Marketing Yang Yang shows that consumers are heavily influenced by quantitative

Unrecognizable male customer is holding black DSLR camera in the store. Row of other camera models is visible on the shelf.

Dazzled by digits: how we’re wooed by product specifications

“From megapixels and gigabytes to calorie counts and sun protection factors, there’s barely a product out there that isn’t proudly boasting its enviable specs to would-be purchasers. A new study suggests these figures exert a powerful, irrational effect on consumers’