GAINESVILLE, Fla. – UF MBA at the Hough Graduate School of Business ranked 24th among all U.S. public full-time MBA programs in Bloomberg Businessweek’s “2014 Best U.S. Business Schools.” UF MBA, which was ranked 48th among both public and private
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The Financial Engineer ranks MSF program No. 2 among publics
GAINESVILLE, Fla. – The Hough Graduate School of Business’s Master of Science in Finance program (The William R. Hough Program) was ranked No. 2 among U.S. public programs in The Financial Engineer’s 2015 Master of Finance Rankings. The MSF program
Fisher alumna wins top tax award
Fisher School of Accounting alumna Lillian Mills was awarded the American Taxation Association’s highest honor, the Ray M. Sommerfeld Outstanding Tax Educator Award. Mills (BSAcc ’80, MAcc ’81) was recognized for her career contributions in the areas of tax-related teaching,
Flannery named to prominent post at SEC
GAINESVILLE, Fla. – Bank of America Eminent Scholar Mark Flannery has been named Chief Economist and Director of the Securities and Exchange Commission’s Division of Economic and Risk Analysis (DERA), the SEC announced Monday. Dr. Flannery will take leave from
Top 11 business books for your summer reading list
We compiled a nifty list of the best business books recommended by Warrington faculty for you to read this summer. Do you have any top business books to add to this list? David and Goliath: Underdogs, Misfits, and the Art of
Preferences and Price, or Price and Preferences?
Psychology Today breaks down new research on how preferences influence prices, but are also influenced by them. Assistant Professor of Marketing Yang Yang‘s research, “Wealth, warmth, and well-being: whether happiness is relative or absolute depends on whether it is about
Quick Study
The Atlantic breaks down some of the newest research, including Assistant Professor of Marketing Yang Yang‘s “Specification Seeking: How Product Specifications Influence Consumer Preference,” in the Journal of Consumer Research. Learn more about this new research in The Atlantic.
We’ve Got Your Number: Consumers Choose Products With More Technical Specs
Many products have numbers attached: megapixels for cameras, wattage ratings for stereos, cotton counts for sheets. A new study in the Journal of Consumer Research from Assistant Professor of Marketing Yang Yang shows that consumers are heavily influenced by quantitative
Dazzled by digits: how we’re wooed by product specifications
“From megapixels and gigabytes to calorie counts and sun protection factors, there’s barely a product out there that isn’t proudly boasting its enviable specs to would-be purchasers. A new study suggests these figures exert a powerful, irrational effect on consumers’