Amanda Steinhardt (MBA ’07) | December 2015

Amanda (MBA 2007) recently joined PointSource, an enterprise mobile development firm, as Director of Analytics and Digital Engagement. She had developed broad experience in ecommerce, analytics, loyalty and CRM helping brands including Unilever, L’Oreal, Burt’s Bees, and Advance Auto Parts. Steinhardt’s focus has been in using measurement to improve business ROI and user satisfaction for digital experiences.