Ryan Rothstein (BSBA ’97) | July 2020

Ryan Rothstein

Rothstein (BSBA 1997) was promoted to president and general manager of WPTZ-TV/WNNE-TV, the Hearst Television duopoly of NBC and CW affiliates serving the Burlington, Vermont/Plattsburgh, New York, television market.

Previously, Rothstein served as general sales manager of WPBF-TV in West Palm Beach, Florida, starting in 2013. He is a 23-year WPBF veteran who has spent his entire career with Hearst Television. Rothstein interned at WPBF during his junior year at the University of Florida and joined the station full-time as an account executive in 1997 upon earning his bachelor’s degree. He progressed steadily, from account executive to national sales manager, local sales manager and then general sales manager. During his time there, the station nearly doubled its share of market revenue.