Ted Bradley (MBA ’18) | May 2019

Ted Bradley

Bradley (MBA 2018) is Co-Founder of Perceptual Informatics, a company that helps environmental businesses mitigate risk and maximize value through science, technology and finance.

The company was recently awarded a Microsoft AI for Earth grant to pursue the development of an AI-based platform to provide climate change and economic intelligence to farmers and business owners. Specifically, Bradley and the Perceptual Informatics team are actively developing a software platform that leverages artificial intelligence (AI) and satellite imagery to identify the sustainability of short- and long-term agricultural investments and to determine costs and mitigate risks associated with climate change. Read more about the project from Perceptual Informatics.

Microsoft’s AI for Earth is a $50 million, 5-year program that brings the full advantage of Microsoft technology to those working to solve global environmental challenges in the key focus areas of climate, agriculture, water and biodiversity.