Unrecognizable male customer is holding black DSLR camera in the store. Row of other camera models is visible on the shelf.

Dazzled by digits: how we’re wooed by product specifications

Yang Yang

“From megapixels and gigabytes to calorie counts and sun protection factors, there’s barely a product out there that isn’t proudly boasting its enviable specs to would-be purchasers. A new study suggests these figures exert a powerful, irrational effect on consumers’ decision-making, even overriding the influence of a person’s direct experience with a product,” writes Reader’s Digest. 

Read more about the study from Assistant Professor of Marketing Yang Yang in Reader’s Digest