Jay Ritter
Cordell Eminent Scholar Jay Ritter.

Direct listings once looked like a threat to traditional IPOs. Now they’re an option for the few.

Despite slow growth this year, direct listings have fans. University of Florida IPO watcher Jay Ritter is upbeat, as long as there are no blowups like accounting scandals.

Read more about why Ritter is optimistic in this story from Barron’s