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How misperceptions of deadlines, urgency influence time management and performance

Yang Yang

“You’re faced with a set of tasks. Some aren’t essential but need to be completed quickly—like redeeming a coupon that expires in two hours. Others have greater importance but do not have an imminent deadline—like scheduling a regular medical checkup. Which task would you choose to do, and why?” asks Johns Hopkins. 

New research from Assistant Professor of Marketing Yang Yang suggests that people tend to choose the more impractical and ineffective approach. Read more about why this is in this story from Johns Hopkins University