Mitra named MSI Young Scholar

Gainesville, Fla. – Debanjan “Deb” Mitra has been selected as a 2009 Marketing Science Institute (MSI) Young Scholar. Instituted in 2001, the biennial MSI Young Scholar Program brings together researchers in marketing whose work suggests they are potential leaders of the “next generation.” As an assistant professor at Warrington, Mitra’s research has encompassed quality and innovation; the development of organizational, product, and personnel quality metrics; and an evaluation of the long-term impact on market entry, market performance, and customers’ perceptions. Professor Mitra’s research has also been recognized with the Marketing Science Institute’s Robert D. Buzzell Award and as a Finalist for INFORMS’ John D. C. Little Award and Frank M. Bass Award. Prior to obtaining his Ph.D. at New York University, Professor Mitra worked in various marketing positions at Coca-Cola and Diageo in India. He currently teaches marketing management and strategy.

Meetings of the Young Scholars Program are designed to facilitate the exploration of research opportunities and to encourage future collaboration between the most promising scholars in marketing and closely related fields. The award is open to individuals who received their doctorate within the previous four to seven years and have distinguished themselves as future “thought leaders.”

In addition to Mitra, Warrington’s Mike Lewis was selected in 2007 as an MSI Young Scholar. The strength of Florida’s marketing faculty is also reflected in other past winners; the department has the honor of being the training ground for eight of the millennium’s young scholars, with two graduates of UF’s doctoral program
being named twice.