Jay Ritter

The bonkers IPO market has obscured an important innovation for listings

“The IPO is fiendishly difficult to disrupt. But Unity Software’s deal in September shows that the process of going public is still being pulled into the future…Some experts think Unity’s offering—a hybrid of an auction and a more traditional IPO—is a sign of things to come,” writes John Detrixhe. 

Detrixhe turned to Mr. IPO, Cordell Eminent Scholar Jay Ritter, for insights on the future of the IPO market in this story from Quartz