Successful young businessman walking quickly

Urgency Bias Is Wrecking Your Ability To Lead

Yang Yang

“Research conducted by Meng Zhu, Yang Yang, and Christopher K. Hsee found there is an inherent flaw in the human condition; we choose urgent and unimportant tasks over those tasks that are deemed more important, that require more time and effort to complete,” writes Forbes. 

Reach more about this research from Assistant Professor of Marketing Yang Yang from Forbes