Jay Ritter
Cordell Eminent Scholar Jay Ritter

What is a direct listing? How the Coinbase public offering differs from a traditional IPO

“The direct listing is more democratic,” said University of Florida Professor Jay Ritter, an expert on the process of companies going public. “Individuals aren’t being shut out of the opportunity to buy at the lower offer price.”

Read more of Ritter’s insights in this story from MarketWatch