Are store brands just as good?

When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after his research findings show that their quality is often comparable

Fisher School

Fisher School’s programs remain among nation’s elite in PAR rankings

GAINESVILLE, Fla. – The Fisher School of Accounting’s undergraduate, master’s, and doctoral programs moved up or held their ranking among public programs in Public Accounting Report’s (PAR) 36th Annual Survey of Accounting Professors. Among publics, the Fisher School remained No. 7 in undergraduate programs while jumping to No. 8 in


Higgins was named the Chief Customer Officer at Duke Energy. She will lead the newly created Customer Experience Transformation Organization, devoted to transforming how customers experience and interact with the company. Higgins will be responsible for designing end-to-end strategies for measurement, valuation and enhancing the customer experience for residential, business


Fischthal was hired as the Senior Manager for Americas Marketing and Eastern Regional Sales at Koh Young Americas. Previously, he held positions at Panasonic Factory Solutions Company, Philips Assembleon and Universal Instruments.

Brad deBorde


deBorde was highlighted on the Poets & Quants 100 MBAs To Watch in the Class of 2017 list.  

Ceci Cao


Cao is in Johnson & Johnson’s Marketing Leadership Development Program and recently was selected to moderate a chat with the company’s CEO, Alex Gorsky.

Craig Schaefer


Schaefer was highlighted on the Poets & Quants 100 MBAs To Watch in the Class of 2017 list.  

Lexi Cegelski


Cegelski works at Anheuser-Busch and recently designed the company’s new truck wrap for the St. Louis market.

Class Notes - General


Chris Melley joined ABB Inc. to head up sales of their Microgrid solutions in the Eastern US and Caribbean islands. These systems integrate battery storage technology, renewable resources including wind and solar, and traditional fossil fired generation as an innovative solution to optimize power generation and delivery for island power

Group of Warrington students doing the Gator Chomp around the Ubiquity statue

9 ways UF Warrington students spent their summers

Some business students took their studies abroad! Hitting the books while hitting up all the landmarks. Others put their skills to use in their internships. Gaining experience, learning, developing skills … the benefits are endless. Some Warrington students are studious year-round. Even if nine of those credits are required. If