Aner Sela Articles: page 1

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Aner Sela

I’m an Expert: How To Know If an Item Is Worth Your Cash

Conventional wisdom and so-called ‘never buy’ lists will tell you that there are certain things that are rarely worth spending your money on. Such items typically run the gamut from cheap, low-quality items like single-use plastics or dollar store kitchen gadgets,

Aner Sela

Smartphones Are Changing How We Shop—And What We Shop For

A recent Journal of Marketing Research study by City University of Hong Kong’s Camilla Eunyoung Song (Ph.D. ’21) and City Furniture Professor Aner Sela shows that when consumers use smartphones, which are considered more personal and private than other devices, they are more

Background images of people in various business settings with a large 10 in the foreground.

10 innovative research insights you can apply to your life and career

Beyond educating the next generation of business leaders, faculty at the UF Warrington College of Business are researching the next great solution that you can use to propel your life and career forward. In this story, we share some of

Aner Sela

How smartphones influence purchasing behavior, human interaction

In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on a computer or in person. The study found that when people purchased items on their cell phones, they

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The latest innovative ideas from Warrington

Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, despite the challenges brought on by the pandemic. From producing hundreds of new research papers, to teaching countless

Product Lineups: The More You Search, The Less You Find

Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable

Man and woman looking at multiple cars trying to make a decision about which to choose.

Consumers habitually seek the middle ground

Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the malleable nature of our decision making process. When faced with choice, we’re expected to be rational actors who will

Portraits of five warrington faculty members, two women three men, in frames along with a photo of Century Tower

Faculty News Roundup: Warrington professors’ successes in 2017-2018

Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or

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Warrington marketing faculty rank in the top 5 in per capita research productivity among publics

GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100

Aner Sela

Why our choices don’t always define us

People say that our choices define us and reveal our true inner preferences. That may not always be the case, according to new research authored by University of Florida Marketing Professor Aner Sela, UF Graduate Research Assistant Joshua Kim and University

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