Camilla Song Articles: page 1

Motivation to begin or an excuse to slack off?

Research from Marketing Ph.D. student Camilla Song in collaboration with UCLA shows that fresh-start dates can serve as either – it’s a two-way nudge.  Read more about the research in the UCLA Anderson Review. 

Consumer behavior and smartphones

Marketing Ph.D. student Camilla Song discusses her research on how smartphones can influence consumer behavior. Watch Song explain in this video from UF Research.