Marketing Articles: page 10

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Dr. Bart Weitz

Weitz receives Florida Retail Federation’s lifetime achievement award

GAINESVILLE, Fla. –Dr. Barton Weitz, the former jcpenney Eminent Scholar Chair at the Warrington College of Business Administration, received the Florida Retail Federation Lifetime Service Award for his dedicated service to the FRF and the industry. Dr. Weitz, who retired

Dr. Mary Steffel

Postdoctoral Fellow wins SCP Dissertation Proposal Competition

GAINESVILLE, Fla. – Dr. Mary Steffel, a Postdoctoral Fellow in the Department of Marketing at the Warrington College of Business Administration, was named the winner of the 2011 Society for Consumer Psychology Dissertation Proposal Competition. Dr. Steffel, who collaborated with

American Marketing Association honors Mitra with distinguished award

GAINESVILLE, Fla. – Dr. Debanjan Mitra, an associate professor at the Warrington College of Business Administration, will be awarded the American Marketing Association 2011 Excellence in Global Marketing Research Award during the AMA’s Educators’ Conference on Aug. 6 in San

Professor Emeritus Joel Cohen earns marketing research honor

GAINESVILLE, Fla. – Distinguished Service Professor Emeritus Dr. Joel Cohen was named the winner of the 2011 Richard W. Pollay Prize honoring “intellectual excellence in research on marketing in the public interest.” Dr. Cohen, a former Chair of the Marketing

  • Dr. Bart Weitz
  • Dr. Richard Lutz

Lutz, Weitz earn prestigious award from Oxford University

GAINESVILLE, Fla. – JCPenney Professor of Marketing Dr. Richard Lutz and JCPenney Eminent Scholar Chair of Retail Management Dr. Barton Weitz were awarded the Best Published Paper Award (2009) by Oxford University’s Centre for Corporate Reputation. Dr. Lutz and Dr.

  • Steve Shugan
  • Jinhong Xie

Shugan and Xie named finalists for respected marketing award

GAINESVILLE, Fla. – Russell Berrie Foundation Eminent Scholar Dr. Steven Shugan and George W. and Lisa O. Etheridge Professor of International Business Dr. Jinhong Xie were named finalists for the INFORMS Society for Marketing Science Long Term Impact Award. The

Lutz named 2010 AMA Distinguished Marketing Educator

Gainesville, Fla. – Richard Lutz, JCPenney Professor of Marketing, has been named the 2010 AMA Irwin/McGraw-Hill Distinguished Marketing Educator. It is the highest honor conferred by the American Marketing Association and recognizes individuals for distinguished service and outstanding contributions in

Cohen puts UF over the top as Gators sweep ACR Awards

Gainesville, Fla. – In an unprecedented turn of events within the world of academe, marketing scholars (teaching or trained) at UF swept the recent awards announced at the Association for Consumer Research (ACR) Annual Meeting. Emeritus Professor Joel B. Cohen

Janiszewski models research excellence, brings along new generation

Gainesville, Fla. – Chris Janiszewski, J.C. Penney Professor of Marketing at the Warrington College of Business Administration, has previously been recognized for excellence in consumer research. The latest acknowledgments come as a consequence of him mentoring a new generation of

Warrington’s Alba named ACR Fellow

Gainesville, Fla. – Joseph (Joe) W. Alba, University of Florida Distinguished Professor of Marketing and chair of the Department of Marketing, has been selected as a Fellow of the Association of Consumer Research (ACR). This is the highest level of

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