Marketing Articles: page 10

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Debanjan Mitra

Marketing professor selected as Batten Fellow

City Furniture Professor Dr. Debanjan Mitra was selected as a 2015-16 Batten Fellow by the University of Virginia’s Batten Institute of Entrepreneurship and Innovation. The Batten Fellows Program brings prominent and high-potential thought leaders to the Darden School of Business

Aner Sela

Mowing the lawn in those new running shoes? You may not be happy with them

GAINESVILLE, Fla. – When it comes to how many different ways you use the things you buy, more may not necessarily be better. According to a new study coauthored by University of Florida marketing professor Aner Sela, the more the

Haibing Gao

Ph.D. candidate named finalist for marketing organization’s award

GAINESVILLE, Fla. – Haibing Gao, a fifth-year Ph.D. candidate in the Department of Marketing, has been selected as one of three finalists for the 2015 Mary Kay/Academy of Marketing Science Dissertation Proposal Competition. The winner will be announced at AMS’s

  • Dr. Bart Weitz
  • Dr. Richard Lutz

Marketing professors to be inducted as AMA Fellows

GAINESVILLE, Fla. – Dr. Barton Weitz, Emeritus Professor and former JCPenney Eminent Scholar Chair, and Dr. Richard Lutz, the JCPenney Professor of Marketing, will be inducted into the American Marketing Association’s inaugural class of AMA Fellows during its Winter Marketing

Aner Sela

Sela selected to exclusive program for young marketing scholars

GAINESVILLE, Fla. – John I. Williams, Jr., Professor Dr. Aner Sela was one of 23 scholars chosen for Marketing Science Institute’s 7th Biennial Young Scholar Program. The Young Scholar Program, which began in 2001, brings together the most promising scholars

Dr. Joe Alba

Alba selected for UF Research Foundation Professorship

GAINESVILLE, Fla. – James W. Walter Eminent Scholar Chair Dr. Joe Alba was one of 33 University of Florida faculty members awarded a UF Research Foundation Professorship for 2014-17. This is the second time Dr. Alba has received this distinction

Debanjan Mitra

Mitra’s research recognized by American Marketing Association

GAINESVILLE, Fla. – City Furniture Professor Dr. Debanjan Mitra was selected as one of three recipients of the 2012 Harold H. Maynard Award by the American Marketing Association. Dr. Mitra and his co-authors will receive the Maynard Award at AMA’s

Debanjan Mitra

Mitra receives Early Career Contribution Award from American Marketing Association

GAINESVILLE, Fla. – City Furniture Professor Dr. Debanjan Mitra was selected as the recipient of the 2013 Varadarajan Award for Early Career Contribution to Marketing Strategy Research presented by the American Marketing Association (AMA). The Varadarajan Award “recognizes the contributions

Hough graduate programs featured prominently in global rankings

GAINESVILLE, Fla. – The Hough Graduate School of Business had nine of its programs rank in the top 20 among U.S. public universities, including seven placing in the top 10, in Eduniversal’s Best Masters Rankings 2012/2013. Eduniversal divided the 30

Man on vacation, sunbathing and enjoying the view of the Caribbean Sea from the room balcony of a resort hotel in Cancun, Riviera Maya, Mexico.

Preferences and Price, or Price and Preferences?

Psychology Today breaks down new research on how preferences influence prices, but are also influenced by them. Assistant Professor of Marketing Yang Yang‘s research, “Wealth, warmth, and well-being: whether happiness is relative or absolute depends on whether it is about

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