Marketing Articles: page 11

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yang yang

Quick Study
March 6, 2009 • Reading Time: < 1 minute

The Atlantic breaks down some of the newest research, including Assistant Professor of Marketing Yang Yang‘s “Specification Seeking: How Product Specifications Influence Consumer Preference,” in the Journal of Consumer Research. Learn more about this new research in The Atlantic. 

Joe Alba named winner of 2008 Sheth/JCR Research Award
January 9, 2009 • Reading Time: 2 minutes

Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, was chosen for of one of marketing research’s top honors, the 2008 Sheth Foundation/Journal of Consumer Research Research Award “for a long term contribution to consumer research.” Alba and

Group of people holding cell phones

We’ve Got Your Number: Consumers Choose Products With More Technical Specs
December 17, 2008 • Reading Time: < 1 minute

Many products have numbers attached: megapixels for cameras, wattage ratings for stereos, cotton counts for sheets. A new study in the Journal of Consumer Research from Assistant Professor of Marketing Yang Yang shows that consumers are heavily influenced by quantitative

Bart Weitz wins Retailing SIG’s First Lifetime Achievement Award
July 22, 2008 • Reading Time: 2 minutes

Gainesville, Fla. – The Warrington College of Business Administration is proud to announce that Professor Barton A. Weitz is the recipient of the first Lifetime Achievement Award presenting by the Retailing SIG of the American Marketing Association (AMA). Professor Weitz

Steve Shugan among inaugural INFORMS Marketing Fellows
June 30, 2008 • Reading Time: 2 minutes

Gainesville, Fla. – Leading market researchers in the U.S. and Canada were honored in Hanover, Md. on Friday by the INFORMS Society for Marketing Science (ISMS), which announced that Steven M. Shugan was one of the inaugural 10 recipients of

Lutz named Sherwin-Williams Distinguished Teacher
June 27, 2008 • Reading Time: < 1 minute

Gainesville, Fla. – Richard Lutz, JCPenney Professor of Marketing, was named one of three recipients of the 2008 Sherwin-Williams Distinguished Teaching Award. The award, now in its 11th year, will be presented by the Society for Marketing Advances (SMA) at

Marketing chair Joe Alba wins highly-coveted Converse Award
March 25, 2008 • Reading Time: 3 minutes

Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, has been chosen to receive one of the most prestigious awards in the field of marketing research: the Paul D. Converse Award. Alba currently serves as Chair of the

Undergrads take 1st place at Wake Forest case challenge
February 19, 2008 • Reading Time: 2 minutes

Gainesville, Fla. – Four students from the Warrington College of Business Administration earned a first place finish at the 18th Annual Undergraduate Marketing Case Challenge, which took place February 7-10, 2008. Team members Sarah Anassori (marketing ’08), Matthew Kuhl (economics

Weitz honored with lifetime achievement award
July 11, 2007 • Reading Time: < 1 minute

Gainesville, Fla. – Bart Weitz, JCPenney Eminent Scholar and Professor of Marketing at the University of Florida, has been honored with the 2007 IOSIG Lifetime Achievement Award. The Interorganizational Special Interest Group (IOSIG) of the American Marketing Association (AMA) has

Marketing faculty wins AMA’s Stern Award
June 1, 2005 • Reading Time: 2 minutes

Five members of UF’s world-renowned marketing faculty have gained another accolade to add to their already stellar reputations, as the American Marketing Association (AMA) have named them recipients of the 2005 Louis Stern Award. Co-authors of the prize-winning paper are:

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