Many products have numbers attached: megapixels for cameras, wattage ratings for stereos, cotton counts for sheets. A new study in the Journal of Consumer Research from Assistant Professor of Marketing Yang Yang shows that consumers are heavily influenced by quantitative
Marketing Articles: page 11
Steve Shugan among inaugural INFORMS Marketing Fellows
Gainesville, Fla. – Leading market researchers in the U.S. and Canada were honored in Hanover, Md. on Friday by the INFORMS Society for Marketing Science (ISMS), which announced that Steven M. Shugan was one of the inaugural 10 recipients of
Lutz named Sherwin-Williams Distinguished Teacher
Gainesville, Fla. – Richard Lutz, JCPenney Professor of Marketing, was named one of three recipients of the 2008 Sherwin-Williams Distinguished Teaching Award. The award, now in its 11th year, will be presented by the Society for Marketing Advances (SMA) at
Marketing chair Joe Alba wins highly-coveted Converse Award
Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, has been chosen to receive one of the most prestigious awards in the field of marketing research: the Paul D. Converse Award. Alba currently serves as Chair of the
Undergrads take 1st place at Wake Forest case challenge
Gainesville, Fla. – Four students from the Warrington College of Business Administration earned a first place finish at the 18th Annual Undergraduate Marketing Case Challenge, which took place February 7-10, 2008. Team members Sarah Anassori (marketing ’08), Matthew Kuhl (economics
Five College of Business departments gain national acclaim
Gainesville, FL ‐ Five departments within the Warrington College of Business at the University of Florida have been recognized as being in the Top 50 in research, based on a new citation study of outstanding faculty research across eight disciplines
Florida among top 30 in research
The Warrington College of Business ranks in the top thirty overall‐and as high as #2 within disciplinary categories‐in a new study of U.S. business school research performance. The study, which examined more than 700 accredited MBA programs in the country,