Marketing Articles: page 4

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Susan Fournier

Susan Fournier (Ph.D. ’94) | March 2021

Fournier (Ph.D. Marketing 1994) is Allen Questrom Professor and Dean at Boston University’s Questrom School of Business.  She was recently named the recipient of the 2021 Distinguished Scientific Contribution Award from the Society of Consumer Psychology (SCP). The Distinguished Scientific

Yanping Tu

Why we go where no one’s gone before

John I. Williams, Jr. Professor Yanping Tu, along with colleagues at the University of Chicago Booth School of Business, studied what may prompt people to choose unknown options over known ones, and they find that the source of the information

Steve Tufts

Want to Grow Your Real Estate Business? Be an Influencer!

Warrington’s Clinical Professor Dr. Steven Tufts explains how to build a real estate referral network and sphere of influence that work for you in this story in Florida Realtor Magazine. See Dr. Tufts’ top tips for growing your real estate business. 

Two women on a video call at home

Good news or bad, we like to experience it with a friend

When it comes to life events — good and bad — people choose to experience them at the same time as a friend as a means of deepening social connection, according to a paper forthcoming in Social Psychological and Personality

Carly Escue, Keisha Hunte and Sian Morgan.

Four among winners of Warrington’s teaching, advising awards

GAINESVILLE, Fla. – Congratulations are in order for the four winners of the 2020-2021 Warrington College of Business Teaching/Advising Awards. Dr. David Ling is the recipient of the Graduate Teaching Award and Carly Escue is the recipient of the Graduate Advising

Joe Alba and Yanmei Zheng

What does marketing have to do with ill-advised consumer behavior?

A new study from James W. Walter Eminent Scholar Joe Alba and Yanmei Zheng (Ph.D. ’16) in the Journal of Marketing explores the oft-neglected biological perspective on consumer behavior, with the ultimate goal of improving human welfare. The biological domains

Code with a blue overlay and the Python logo centered on top

New Python course sets analytics and AI foundation for Warrington students

This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis

Yanping Tu

Sharing experiences, even from afar, can bring people closer

Does knowing that your friend is having a root canal on the same day as you make it feel like a shared experience—and make it a little easier to handle? New research from John I. Williams Assistant Professor Yanping Tu

Man Xie, Saglara Sangadzhieva. Federico Rojas, Johanna Pallmann and Qirong “Sherry” Meng.

5 Warrington students honored by UF International Center

Congratulations are in order for five students from the Warrington College of Business for being honored with Outstanding Achievement Awards from the University of Florida International Center (UFIC) on November 17. The Outstanding Achievement Award recognizes international students who not

Product Lineups: The More You Search, The Less You Find

Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable

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