Marketing Articles: page 7

Joe Alba named winner of 2008 Sheth/JCR Research Award

Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, was chosen for of one of marketing research’s top honors, the 2008 Sheth Foundation/Journal of Consumer Research Research Award “for a long term contribution to consumer research.” Alba and his coauthor, J. Wesley Hutchinson (former UF faculty member) were selected for the article entitled “Dimensions of Consumer Expertise.” Appearing in JCR in 1987, when the pair were assistant professors in UF’s marketing department, the article has since been cited

We’ve Got Your Number: Consumers Choose Products With More Technical Specs

Many products have numbers attached: megapixels for cameras, wattage ratings for stereos, cotton counts for sheets. A new study in the Journal of Consumer Research from Assistant Professor of Marketing Yang Yang shows that consumers are heavily influenced by quantitative specifications, even meaningless ones. Read more about this research in Science Daily. 

Dazzled by digits: how we’re wooed by product specifications

“From megapixels and gigabytes to calorie counts and sun protection factors, there’s barely a product out there that isn’t proudly boasting its enviable specs to would-be purchasers. A new study suggests these figures exert a powerful, irrational effect on consumers’ decision-making, even overriding the influence of a person’s direct experience with a product,” writes Reader’s Digest.  Read more about the study from Assistant Professor of Marketing Yang Yang in Reader’s Digest. 

Bart Weitz wins Retailing SIG’s First Lifetime Achievement Award

Gainesville, Fla. – The Warrington College of Business Administration is proud to announce that Professor Barton A. Weitz is the recipient of the first Lifetime Achievement Award presenting by the Retailing SIG of the American Marketing Association (AMA). Professor Weitz has been a faculty member of the Warrington College of Business Administration since 1985 as the JCPenney Eminent Scholar in Marketing, where he also serves as executive director of the David F. Miller Center for Retailing Education and Research, one

Steve Shugan among inaugural INFORMS Marketing Fellows

Gainesville, Fla. – Leading market researchers in the U.S. and Canada were honored in Hanover, Md. on Friday by the INFORMS Society for Marketing Science (ISMS), which announced that Steven M. Shugan was one of the inaugural 10 recipients of its new Fellow Award. This is an unparalleled achievement, heralding not only past accomplishments, but also a distinct future leadership role in the study of marketing science. This first round of award winners also includes John D.C. Little and the

Lutz named Sherwin-Williams Distinguished Teacher

Gainesville, Fla. – Richard Lutz, JCPenney Professor of Marketing, was named one of three recipients of the 2008 Sherwin-Williams Distinguished Teaching Award. The award, now in its 11th year, will be presented by the Society for Marketing Advances (SMA) at its Annual Conference in St. Petersburg November 4 – 9, 2008. The annual award honors marketing educators for significant contributions to the quality of marketing education. The selection process for the SMA award begins in the spring of each year

Marketing chair Joe Alba wins highly-coveted Converse Award

Gainesville, Fla. – Joseph W. Alba, UF Distinguished Professor of Marketing, has been chosen to receive one of the most prestigious awards in the field of marketing research: the Paul D. Converse Award. Alba currently serves as Chair of the department of Marketing. The American Marketing Association conveys the Converse award to individuals for a body of work. Winners are selected in a two-stage process; a national jury of scholars drawn from universities, business and government (including the editorial boards

Undergrads take 1st place at Wake Forest case challenge

Gainesville, Fla. – Four students from the Warrington College of Business Administration earned a first place finish at the 18th Annual Undergraduate Marketing Case Challenge, which took place February 7-10, 2008. Team members Sarah Anassori (marketing ’08), Matthew Kuhl (economics ’09), Sashi Mylavarapu (finance ’09), and Catherine Nguyen (finance ’09) were named winners of the competition, held during the annual Marketing Summit hosted by Wake Forest University in Winston-Salem, NC. Teams participated in a three-phase challenge over the course of

Weitz honored with lifetime achievement award

Gainesville, Fla. – Bart Weitz, JCPenney Eminent Scholar and Professor of Marketing at the University of Florida, has been honored with the 2007 IOSIG Lifetime Achievement Award. The Interorganizational Special Interest Group (IOSIG) of the American Marketing Association (AMA) has been designed to facilitate interaction among academic members of the AMA with an interest in channels of distribution, business-to-business marketing, and business alliances. Professor Weitz has been on the faculty of the University’s Warrington College of Business Administration since 1985,

Marketing faculty wins AMA’s Stern Award

Five members of UF’s world-renowned marketing faculty have gained another accolade to add to their already stellar reputations, as the American Marketing Association (AMA) have named them recipients of the 2005 Louis Stern Award. Co-authors of the prize-winning paper are: Joe Alba, Bart Weitz, Chris Janiszewski, Rich Lutz, and Alan Sawyer. The article, “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,” was published in the Journal of Marketing. The Louis Stern Award was designed to