Sang Kyu Park Articles: page 1

Product Lineups: The More You Search, The Less You Find

Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable to ask for details, or briefly experience a high quality product, we often later find ourselves looking, either online or in the store, for the specific product we encountered before. In the process, we typically browse through a sequence of