A laptop, iPad and iPhone view of the Warrington College of Business website

Warrington College of Business unveils brand update

GAINESVILLE, Fla. –  The Warrington College of Business at the University of Florida revealed a new look for its online presence in May. Warrington shared not only a completely redesigned and updated website, but also released a new brand anthem video for the College.

“Modernizing our web delivery to best serve the needs of our students, faculty, staff, alumni and visitors was a key priority for this project,” said JC Marvin, Director of Marketing and Communication Services at Warrington. “In the contemporary digital landscape, expectations of online experiences are very high, and we wanted to build a product that is not only exciting, but also is informative and accessible to all users. Additionally, it was important that we maintained the Warrington brand throughout the visuals and content on the new website.”

The updated website features information about Warrington’s undergraduate and graduate degree programs, how companies can recruit students and partner with the College to provide opportunities for students, the latest in faculty research and awards, successful alumni stories, and recent college news and events.

Warrington worked with branding agency 160over90 to create a video defining the College’s identity, expressing its commitment to educating the next generation of business leaders, and explaining how Business Gators make a memorable and lasting impact on the world.

The video features a number of faculty and alumni including:

  • Jay Ritter – Joe B. Cordell Eminent Scholar of Finance, also known as “Mr. IPO” for his work on Initial Public Offerings
  • Al Warrington (BSBA-Accounting ’58) – University of Florida Trustee, well-known business executive, Warrington College of Business namesake and alumnus
  • Kristin Fanto (BSBA-Economics ’17) – Heavener Hall of Fame inductee and alumna
  • Algernon Callier (BSBA-Marketing ’89) – Vice President of Strategic Innovation at Universal Orlando Resort and alumnus
  • Alison Rand (BSAc ’90) – Chief Financial Officer at Primerica and Fisher School of Accounting alumna
  • Bill Muir (MBA ’92) – Board Member at Sykes Corporation and MBA alumnus

“This video is a first of its kind for Warrington, as it speaks directly to audiences who might be unfamiliar with our College,” Marvin said. “The message is also one that will inspire pride in our students, faculty, staff and alumni. By focusing on the results and expectations we have at Warrington, we demonstrate what it means to be a Business Gator.

“We’re thrilled to showcase some of our outstanding alumni, our namesake Mr. Al Warrington and Cordell Eminent Scholar Dr. Jay Ritter as a representative of our world-renowned faculty. These individuals serve as prime examples of those that define the excellence of the Warrington College of Business.”

Watch the full video below.

To view the website, please click here.

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A new video was also made about the University of Florida MBA program. Please click here to watch it.