New research from alumnus Anurag Garg (Ph.D. ’22) and Warrington’s Emre Demirezen, Kutsal Dogan and Kenny Cheng, titled “Financial sustainability of IoT platforms: The role of quality and security”, finds that despite the proliferation of platforms such as Amazon Alexa
Stories by Allison
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Know when to apply to only one business school
UF MBA Director of Admissions Naz Erenguc and BluePearl Pet Hospital COO and alumnus Da Chang (MBA ’19) share insights for this story focused on if applying to only one business school is an appropriate choice for MBA applicants. For
What social media regulation could look like: Think of pipelines, not utilities
Elon Musk’s takeover of Twitter, and his controversial statements and decisions as its owner, have fueled a new wave of calls for regulating social media companies. Elected officials and policy scholars have argued for years that companies like Twitter and
4 ways an MBA will help you achieve your career goals
For many people looking to advance their career, an MBA is often a route they consider. But with opportunity costs like time and money, is an MBA really the best option? To answer that, we’ve collected the top four ways
Score a discount on Amazon? You might’ve unwittingly paid more.
More than a quarter of vacuum cleaners sold on Amazon have at some point pretended to offer a discount when they had actually just increased the price, according to new research from Jinhong Xie, JCPenney Eminent Scholar. By pairing a
Heavener International Case team places first and third in two international case competitions
The Heavener International Case Competition (HICC) team closed out its fall season with back-to-back trophies and a coveted spot to compete in the prestigious Champions Trophy Case Competition this spring. The team competed in two international case competitions in the
Living each day to learn
For Ashley Haynes-Gaspar (BSBA ’99), learning wasn’t just something she did in school – it was woven into every day of her life. Growing up with a business-leader father, Haynes-Gaspar jokes that she was the only 5-year-old with a three-year
The Future of Work
Where, when and how we work may never return to pre-pandemic norms. Artificial intelligence and demographic shifts will reshape our careers. And we’ll need to tend to ourselves and each other to ward off burnout and grow as workers and
Marketing professor receives prestigious research award from AMA
GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is one of two winners of the American Marketing Association’s (AMA) Marketing Research Special Interest Group Don Lehmann Award for 2022. The Lehmann Award was established in
Higher stakes lead to worse stock performance, research finds
GAINESVILLE, Fla. – Imagine you are walking down the street, and someone stops you to ask this question: You bought a stock at $30 per share. Now, the stock’s price is $15. Under which scenario are you more likely to
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