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Allison Alsup: page 36

Assistant Director of Communications

Allison Alsup is the Assistant Director of Communications for the UF Warrington College of Business. In her role, she is responsible for strategic planning and management of public relations as it relates to the college’s reputation. She is the primary contact for media relations and other external partnerships related to public relations. She previously served as Warrington’s Public Relations Specialist for five years. Prior to joining UF Warrington, she was the Public Relations and Partnerships Specialist at the UF College of the Arts. She received her bachelor’s degree in public relations and her Master of Science in Management from the University of Florida.

Bryan Hall 225
PO Box 117158
Gainesville, FL 32611


Stories by Allison

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Hand holding change

‘Rounding Up’ Beats Traditional Fundraising Requests

If you’ve been to the grocery store lately, you may have been asked if you wanted to donate a dollar or five to charity. Or you may have been asked if you wanted to round up to the nearest dollar,

Woman sitting on a couch online shopping with a laptop

How valuable are online product recommendations?

Imagine you are looking to buy a shirt on Macy’s website. When you visit the page of a shirt that you like, Macy’s recommends several related shirts to you on the same page. While you now can see more options

Man running in athletic clothing followed by a man wearing a business suit on a bicycle

Business owners: Looking to be more competitive? Try changing your organizational structure

GAINESVILLE, Fla. – Whole Foods versus your local grocery store. Applebee’s versus your favorite mom-and-pop restaurant. Bank of America versus your local banking institution. What do these businesses have in common? Each is an example of a competitor within their

Woman writes in a notebook with a laptop computer nearby

Leaders: Looking for more energy at work? Try writing about yourself

GAINESVILLE, Fla. –  For those in leadership roles, reaching for a sugary soda or double-shot of espresso might be how they attempt to increase their waning energy each day at work. However, new research from the Warrington College of Business

Birdseye view of multiple hands touching large, white puzzle pieces while a red puzzle piece sits in the middle

Agree to Disagree: Why Teams Perform Better with Divergent Perspectives

COLLEGE PARK, Md. – Team members aren’t always going to agree with leaders’ goals and strategies — but that’s not necessarily a bad thing. In certain circumstances, having disagreement among teams, and the discourse that this disagreement elicits, can translate

Birdseye view of a man standing on a large dollar bill looking confused as he enters a maze

Why do we hate making financial decisions?

We’ve long been told that it’s best to use our heads, rather than our hearts, when it comes to making decisions related to money. However, new research from Aner Sela, John I. Williams Professor of Marketing, suggests that advice might

View through a window of two men, one young and one older, having a discussion

Who has the advantage when starting a business – younger or older entrepreneurs?

GAINESVILLE, Fla. – As entrepreneurship continues to grow in the United States, scholars have questioned if there is an age that gives entrepreneurs a better chance at success. Of the estimated 27 million entrepreneurs in the United States today, are

Closeup of a hand on a calculator with digital graphs in the overlay

How are individual portfolio managers compensated in the US mutual fund industry, and why does it matter for your wallet?

GAINESVILLE, Fla. –   Millions of American investors across the nation have long trusted asset management companies, like Fidelity Investments and The Vanguard Group, to manage their mutual fund investments. In fact, in 2017 almost half of all U.S. households (about

Two bottles of salad dressing with other products like cups and napkins

The Next Kirkland? Online Retailers Create Their Own Brands

U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article. You can read

Dr. Anuj Kumar

Why brick-and-mortar retail stores are still relevant, according to UF Warrington research

GAINESVILLE, Fla. –  Prominent retailers, like Walmart and Macy’s, are closing physical stores at increasing rates and funneling more money into their online retail channels. While this might seem like a smart strategy, Dr. Anuj Kumar of the Department of

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