Faculty & Research

Warrington Management Department ranked No. 1 in research productivity

GAINESVILLE, Fla. – The Management Department the University of Florida Warrington College of Business ranked No. 1 for research productivity in the Texas A&M/University of Georgia Rankings of Management Department Research Productivity. Warrington’s Management Department was the top-ranked group for its production of research in 2016 out of 95 public

Rumors of Bitcoin’s death are greatly exaggerated

Senior Lecturer and Director of the Public Utility Research Center Mark A. Jamison and alumna Palveshey Weber discuss Bitcoin’s rise and its useful place in the economy. Read their article on RealClearMarkets here.

Professors Shugan and Janiszewski named top research authors

GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Steven M. Shugan and Russell Berrie Foundation Eminent Scholar Chris Janiszewski were both listed as top authors of research in marketing as part of a published article in the Journal of Business Research. “Evaluating publications across business disciplines: Inferring interdisciplinary “exchange rates” from intradisciplinary

Debbie Garvin retires after 34 years at Fisher

When Debbie Garvin moved from her home state of North Carolina to Gainesville, Fla. after six years of practice in the tax department of a large public accounting firm, she didn’t think she’d be staying for very long. Thirty-four years later, Garvin is set to retire from the Fisher School

Why you can’t stop eating salted caramel, according to science

Tis’ the season for sweet treats. For many, that means indulging in goodies with salted caramel. Russell Berrie Foundation Eminent Scholar and Professor of Marketing Chris Janiszewski and Warrington alumna Dr. Cammy Crolic‘s research breaks down the scientific reason why you crave the sugary treat. Read more about Dr. Janiszewski and

Warrington marketing faculty rank in the top 5 in per capita research productivity among publics

GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100 Business School Research Rankings. Overall, Warrington’s Marketing faculty ranked 11th

Michael H. Morris: Entrepreneurship can reduce poverty in Gainesville

George and Lisa Etheridge Professor of Entrepreneurship Michael H. Morris writes a special to The Gainesville Sun about how entrepreneurship empowers people and can help reduce poverty in the local community. Read Dr. Morris’ full story here.

Richard Lutz named an Association of Consumer Research Fellow

GAINESVILLE, Fla. – Dr. Richard Lutz, JCPenney Professor of Marketing and Chair of the Department of Marketing at the University of Florida Warrington College of Business, was named a fellow of the Association of Consumer Research at its annual conference in October 2017. The Association for Consumer Research (ACR) Fellows

Don’t Be Surprised If Apple’s iPhone X Doesn’t Make You Happier

Looking to upgrade to the new iPhone X, but not sure it’s worth the nearly $1,000 price tag? You might want to check out the smart phone’s features before shelling out the cash. Assistant Professor of Marketing Aner Sela’s research on comparison neglect shows that few people actually compare features on

Should power lines go underground?

Dr. Ted Kury, director of energy studies for the Public Utility Research Center in the Warrington College of Business, observes that installing power lines underground to prevent outages during hurricanes may not be the magic bullet many are seeking. Read Dr. Kury’s article here. Dr. Kury has provided additional expert