Faculty & Research

Michael H. Morris: Entrepreneurship can reduce poverty in Gainesville

George and Lisa Etheridge Professor of Entrepreneurship Michael H. Morris writes a special to The Gainesville Sun about how entrepreneurship empowers people and can help reduce poverty in the local community. Read Dr. Morris’ full story here.

Richard Lutz named an Association of Consumer Research Fellow

GAINESVILLE, Fla. – Dr. Richard Lutz, JCPenney Professor of Marketing and Chair of the Department of Marketing at the University of Florida Warrington College of Business, was named a fellow of the Association of Consumer Research at its annual conference in October 2017. The Association for Consumer Research (ACR) Fellows

Don’t Be Surprised If Apple’s iPhone X Doesn’t Make You Happier

Looking to upgrade to the new iPhone X, but not sure it’s worth the nearly $1,000 price tag? You might want to check out the smart phone’s features before shelling out the cash. Assistant Professor of Marketing Aner Sela’s research on comparison neglect shows that few people actually compare features on

Should power lines go underground?

Dr. Ted Kury, director of energy studies for the Public Utility Research Center in the Warrington College of Business, observes that installing power lines underground to prevent outages during hurricanes may not be the magic bullet many are seeking. Read Dr. Kury’s article here. Dr. Kury has provided additional expert

Practicing social mindfulness improves service employees’ well-being

Think back to your last experience with a customer service representative. Was your representative pleasant, helpful and able to solve your problem efficiently? If this was your experience, your customer service representative might have practiced social mindfulness and attempted to take on your perspective as a customer when solving your

Are store brands just as good?

When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after his research findings show that their quality is often comparable

Aner Sela

Why our choices don’t always define us

People say that our choices define us and reveal our true inner preferences. That may not always be the case, according to new research authored by University of Florida Marketing Professor Aner Sela, UF Graduate Research Assistant Joshua Kim and University of Pennsylvania Associate Professor of Marketing Jonah Berger. The new

Trevor Foulk

Abusing power hurts leaders, too

Warrington College of Business doctoral student Trevor Foulk led the research on on a study that shows when leaders abuse their power, they aren’t only hurting those around them. They’re also hurting themselves. Read more about the study here.  

Robert Knechel

Eminent Scholar honored for contributions to auditing literature

GAINESVILLE, Fla. – Frederick E. Fisher Eminent Scholar Chair Dr. Robert Knechel was honored by the Auditing Section of the American Accounting Association at its 2017 midyear meeting.  Dr. Knechel was given an award highlighting his notable contributions to auditing literature, specifically for a paper titled Audit Fees: A Meta-analysis of the

Dr. Amanda Phalin honored with Judy Fisher Teaching with Technology Award

GAINESVILLE, Fla. – Dr. Amanda Phalin, Lecturer in the Department of Finance, Insurance and Real Estate, was the recipient of the 2016 Judy Fisher Teaching with Technology Award. The award is given annually to the Warrington College of Business professor whose teaching best exemplified the use of technology over the past year.