GAINESVILLE, Fla. – A paper by Jingchuan Pu and John B. Higdon Eminent Scholar Chair Hsing Kenneth Cheng has been nominated for this year’s Antitrust Writing Award. The paper, “Impact of Own Brand Product Introduction on Optimal Pricing Models for
Stories by Holly
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Heavener team wins back-to-back international case competitions
November marked momentous achievements for the Heavener International Case Competition (HICC) team from the University of Florida Warrington College of Business. Within a few weeks, the team won two case competitions in Mexico and Canada. Beata Chen (BSBA ’23, MSF
No job half done
Success or failure – those are the only options in Dr. Sean Limon’s mind. Limon, instructional professor and oral communications coordinator at the University of Florida Warrington College of Business, says the best piece of advice he ever received came
MS Marketing Student Spotlight: Anna Chebotava
Anna Chebotava graduates this semester from the MS Marketing program. After graduation, she anticipates continuing her career in marketing and analytics. Q: What is your background? Chebotava: “Hi! I’m Anna Chebotova, currently diving into the world of marketing as an
Information systems professor honored for early career contributions
Jingchuan Pu, assistant professor in the Information Systems and Operations Management (ISOM) department at the University of Florida Warrington College of Business, is a recipient of the INFORMS Information Systems Society (ISS) Gordon B. Davis Young Scholar Award and the
Four international students honored for outstanding merit
Four students from the Warrington College of Business were honored with Certificates of Outstanding Merit from the University of Florida International Center (UFIC) in November. The award recognizes international students who demonstrate exceptional academic achievement and display a wide range
Five things to do with a marketing degree
Marketing isn’t about sales; it’s about relationships. With a major in marketing through a Bachelor of Science in Business Administration or Master of Science in Marketing degree from the University of Florida Warrington College of Business, you’ll be equipped to build
Upgrade your semester with AI courses at Warrington
There’s a buzz on the University of Florida’s campus. Sitting in classrooms or walking across the Plaza of the Americas, you’ll hear students talking about “the AI school.” The term isn’t just in reference to Malachowsky Hall, a newly opened
MS Marketing Student Spotlight: Yiwei Jin
Yiwei Jin graduates next year from the MS Marketing Program at the Hough Graduate School of Business. She shares how the college has impacted her as an international student from China. Q: What is your background? Jin: “My name is
Heavener students win Ethics Invitational
GAINESVILLE, Fla. – In November, a team of students from the University of Florida Warrington College of Business won the Chartered Financial Analyst (CFA) Society’s Tampa Bay Ethics Invitational. The Invitational, hosted virtually by CFA Societies in Florida, received 5-minute
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