If you’re reading this on a shiny new iPhone 7, new research suggests you might not have given your old phone its due before trading up. Decades of research support the theory that people tend to rely on comparisons when
Stories by Milenko

Why ‘managerial derailment’ affects women more than men
New research from Dr. Joyce Bono, the Walter J. Matherly Professor of Management, examines the phenomenon of managerial derailment–where a seemingly up-and-coming manager gets fired, demoted or doesn’t advance as expected. Dr. Bono analyzes the potential for managerial derailment for
Management professor to appear at noted international lecture series, co-chair symposium
GAINESVILLE, Fla. – Huber Hurst Professor Dr. Larry DiMatteo will present the honorary 2016-17 Dieter Heremans Fund Lecture Series in Law & Economics at the University of Leuven (KU Leuven) on March 2, 2017, in Leuven, Belgium. The “Heremans Lectures”
Marketing scholar recognized by premier journal
GAINESVILLE, Fla. – JC Penney Eminent Scholar Chair Dr. Jinhong Xie was named a finalist for the Journal of Marketing Research’s 2016 William F. O’Dell Award. The O’Dell Award honors a Journal of Marketing Research article published in 2011 that
Accounting professor named to Poets & Quants’s 40 Under 40 List
Dr. Marcus Kirk, the Luciano Prida Sr. Term Assistant Professor at the Fisher School of Accounting, was recognized by Poets & Quants in its 2016 “Most Outstanding 40-Under-40 Business School Professors” list. Read Dr. Kirk’s Poets & Quants profile, and
Could free streaming ultimately cost consumers?
That “all you can stream” offer from your Internet service provider sounds like a bargain, but it could have a hidden cost. Providers like AT&T, T-Mobile, Verizon and Comcast are allowing consumers to stream movies, television shows and other digital
Lecturers awarded College’s graduate teaching honor
GAINESVILLE, Fla. – Lecturers Judy Callahan and Jim Parrino received the College’s 2015-16 Graduate Teaching Awards. The Graduate Teaching Award signifies excellence in all aspects of teaching at the graduate level. Judy Callahan:Dr. Callahan, a Lecturer in the Department of
Marketing professor receives lifetime achievement award
GAINESVILLE, Fla. – JC Penney Professor Dr. Richard Lutz received the 2016 American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) Lifetime Achievement Award on Feb. 27 at the AMA’s Winter Marketing Academic Conference in Las Vegas. The award is
Eminent Scholar to receive one of Marketing’s top honors
GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Dr. Steve Shugan will be one of four recipients of the 2016 Paul D. Converse Award, one of the most prestigious honors awarded to marketing scholars. The Converse Award, established by the American Marketing
Warrington honors educators with undergraduate teaching, advising awards
GAINESVILLE, Fla. – Professors John Banko, M. Sean Limon and Kathy Rupar, and Associate Director of International Programs Jason Ward are recipients of the College’s 2015-16 Undergraduate Teaching/Advising Awards. John Banko: Dr. Banko is a Lecturer in the Department of