In this week’s Tech Tuesday for WCJB TV20, UF Innovate speaks to Lecturer Valeria Marcia, a researcher using AI to power digital marketing. Marcia explains more about her work at Warrington, the UF AI initiative and what students can learn
Faculty & Research: page 19
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.
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University of Florida professor inducted into prestigious young scholars class for excellence in marketing research
GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is among the latest class of Marketing Science Institute (MSI) Young Scholars. Zou joins a prestigious group of marketing scholars from the University of Florida honored with
Research by Warrington faculty nominated for Antitrust Writing Awards
GAINESVILLE, Fla. – A paper by Jingchuan Pu and John B. Higdon Eminent Scholar Chair Hsing Kenneth Cheng has been nominated for this year’s Antitrust Writing Award. The paper, “Impact of Own Brand Product Introduction on Optimal Pricing Models for
How psychology is shaping the future of technology
Professor of Management Heng Xu spoke as part of a series from the American Psychological Association at CES, the world’s leading technology conference, on the complex world of digital privacy and how the current environment presents challenges to users. “We
The IPO Market Looks Ready to Rebound, Says Nasdaq CEO
Insights from Cordell Eminent Scholar Jay Ritter show that the last two years were the slowest period for new IPOs in more than 40 years. But with a recent 100 new IPO filings from companies, according to Nasdaq CEO Adena
No job half done
Success or failure – those are the only options in Dr. Sean Limon’s mind. Limon, instructional professor and oral communications coordinator at the University of Florida Warrington College of Business, says the best piece of advice he ever received came
Warrington lends analytics expertise to UF strategic sports initiative
The University of Florida is embarking on a multi-faceted initiative to propel the university to the global stage in sports performance, healthcare, and communication, while illuminating its world-class sports facilities and partnerships. As part of the UF & Sport Collaborative,
Cryptocurrency’s surprising transparency advantage
New research from PricewaterhouseCoopers Professor Liangfei Qiu and Robert B. Carter Professor Praveen Pathak highlights that despite the fears of regulators and skittish investors, clear and accurate signals of cryptocurrency quality may be hidden in plain sight. Forthcoming in Journal of
Why Do Banks With Little Skin in the Game Still Monitor Borrowers?
Bank lending to companies with iffy credit has more than doubled since the financial crisis. This is largely due to a ready market available for banks to offload their loans, reducing the risk carried on bank balance sheets. A yield-hungry
Want to Be a Better Leader? Stop Thinking About Work After Hours
It’s not uncommon for managers to continue thinking about their job, even after the official workday is over. This may involve ruminating about an issue with an employee, trying to think of a solution to a client problem, or creating
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