GAINESVILLE, Fla. – The University of Florida Warrington College of Business is proud to announce the appointment of Dr. Erica Studer-Byrnes as the next Assistant Dean and Director of the Heavener School of Business. Studer-Byrnes currently serves as the Associate
Faculty & Research: page 31
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.
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Beauty before skills? How attractiveness helps in the hiring process, but confidence is king
GAINESVILLE, Fla. – Think back to your last job interview in which you didn’t get hired. What were some of the reasons you told yourself you didn’t land the job? Maybe you struggled during the interview or you didn’t possess
When rudeness becomes a matter of life or death
Have you ever been cut off in traffic by another driver, leaving you still seething miles later? Or been interrupted by a colleague in a meeting, and found yourself replaying the event in your head even after you’ve left work
How much is a ‘like’ worth?
GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per
The research-backed first step to making a good first impression
GAINESVILLE, Fla. – As well-known as the phrase ‘You never get a second chance to make a good first impression’ is, it’s easy to understand how significant first impressions are in our society – and how a Google search on
Evolution in the tax code: (Almost) the end of homeowner tax savings?
Incentivizing homeownership has been a bedrock public policy in the U.S. since the Great Depression. One way the federal government promotes homeownership is by including favorable provisions in the income tax code that reduce income tax liabilities for homeowners versus
Community banks a key resource for small businesses when crises arise
The American Rescue Plan, a $1.9 trillion stimulus package introduced by the Biden Administration, recently received Congress’ approval. The stimulus package, like its two predecessors aimed at providing relief for individuals and businesses hindered by the COVID-19 pandemic, includes another
Is user-generated content better off when user identity is revealed?
GAINESVILLE, Fla. – User-generated content (UGC) – from the photos and videos posted on social media to the product and service reviews shared on websites – is an increasingly important tool for companies looking to sell their goods and services.
With great power comes…benefits and costs?
GAINESVILLE, Fla. – Power is often necessary for employees to succeed in their workplace. But as the famous saying goes, “With great power comes great responsibility.” New research from the University of Florida Warrington College of Business finds that feeling
Selling through Social Networks: Impact of Social Ties and Product Characteristics
Since 72% of Instagram users make purchase decisions after seeing something on Instagram and over 40% of respondents in a recent survey made online purchase after seeing it used by an influencer on social media platforms like Instagram, Twitter, Vine
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