New research from alumnus Anurag Garg (Ph.D. ’22) and Warrington’s Emre Demirezen, Kutsal Dogan and Kenny Cheng, titled “Financial sustainability of IoT platforms: The role of quality and security”, finds that despite the proliferation of platforms such as Amazon Alexa
Faculty & Research: page 32
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.
What social media regulation could look like: Think of pipelines, not utilities
Elon Musk’s takeover of Twitter, and his controversial statements and decisions as its owner, have fueled a new wave of calls for regulating social media companies. Elected officials and policy scholars have argued for years that companies like Twitter and

Score a discount on Amazon? You might’ve unwittingly paid more.
More than a quarter of vacuum cleaners sold on Amazon have at some point pretended to offer a discount when they had actually just increased the price, according to new research from Jinhong Xie, JCPenney Eminent Scholar. By pairing a

The Future of Work
Where, when and how we work may never return to pre-pandemic norms. Artificial intelligence and demographic shifts will reshape our careers. And we’ll need to tend to ourselves and each other to ward off burnout and grow as workers and

DBA program produces clinical faculty at Warrington
The Doctor of Business Administration program at Warrington has created a pipeline that brings graduates from the business world straight into the classroom to teach Warrington students. Their real-world experience translates seamlessly to the classroom, and students are able to
Marketing professor receives prestigious research award from AMA
GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is one of two winners of the American Marketing Association’s (AMA) Marketing Research Special Interest Group Don Lehmann Award for 2022. The Lehmann Award was established in
Higher stakes lead to worse stock performance, research finds
GAINESVILLE, Fla. – Imagine you are walking down the street, and someone stops you to ask this question: You bought a stock at $30 per share. Now, the stock’s price is $15. Under which scenario are you more likely to
Why being rude to the waiter (or other staff) is the worst strategy
After James Corden was accused of being ‘nasty’, W.A. McGriff, III Professor Amir Erez explains why rudeness doesn’t pay. “It’s absolutely the worst strategy,” Erez said. “You think you’re screaming at them and you’ll get what you want – it’s
How employees can thrive amid changes brought on by AI
Businesses have been incorporating AI technologies into their practices for several years, but how will these changing technologies impact our workforce? Clinical Professor and Executive Director of the Miller Retail Center Joel Davis explains what changes our workforce might expect