GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is one of two winners of the American Marketing Association’s (AMA) Marketing Research Special Interest Group Don Lehmann Award for 2022. The Lehmann Award was established in
Faculty & Research: page 35
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.

Higher stakes lead to worse stock performance, research finds
GAINESVILLE, Fla. – Imagine you are walking down the street, and someone stops you to ask this question: You bought a stock at $30 per share. Now, the stock’s price is $15. Under which scenario are you more likely to

Why being rude to the waiter (or other staff) is the worst strategy
After James Corden was accused of being ‘nasty’, W.A. McGriff, III Professor Amir Erez explains why rudeness doesn’t pay. “It’s absolutely the worst strategy,” Erez said. “You think you’re screaming at them and you’ll get what you want – it’s

How employees can thrive amid changes brought on by AI
Businesses have been incorporating AI technologies into their practices for several years, but how will these changing technologies impact our workforce? Clinical Professor and Executive Director of the Miller Retail Center Joel Davis explains what changes our workforce might expect

Electronic health information exchange key to healthcare efficiency, quality, savings
GAINESVILLE, Fla. – Visits to the emergency room are generally not the kind of trips most people look forward to taking. While the care emergency departments provide is critical to patient outcomes, many individuals aren’t looking to hang out in

Dispirited homebuyers show why Fed’s unprecedented fight against inflation is beginning to succeed
I’ve studied finance and financial markets since the 1970s, and I have never seen the Federal Reserve’s monetary policy get such prominent news coverage as it has this past year. And with good reason. What the Fed does has profound

Warrington College of Business mourns the loss of Dean Emeritus Robert Lanzillotti
It is with great sadness that the University of Florida Warrington College of Business shares the loss of Robert “Bob” Lanzillotti, the college’s third dean. Lanzillotti passed on July 8, 2022. He was 101 years old. “Bob Lanzillotti’s leadership was

What is curtailment? An electricity market expert explains
Curtailment has a special meaning in electric power systems. It describes any action that reduces the amount of electricity generated to maintain the balance between supply and demand – which is critical for avoiding blackouts. Recently, curtailment has made news

Looking for stock investment tips? Use social media selectively
GAINESVILLE, Fla. – Savvy investors and news buffs will recall the early days of 2021 when GameStop’s market value increased from about $2 billion to over $24 billion in just a few days. The significant gains stemmed from individual investors,