Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable
Faculty & Research: page 40
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.
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Meet Bill Hughes, leader of UF Warrington’s new Applied Real Estate Research Initiative
The University of Florida Warrington College of Business recently announced the creation of a preeminent resource for the real estate industry, the Applied Real Estate Research Initiative, housed in the Bergstrom Real Estate Center. Tapped to lead the Applied Real
Announcing the Applied Real Estate Research Initiative of the UF Bergstrom Real Estate Center
The University of Florida Warrington College of Business is proud to announce the creation of a preeminent resource for the real estate industry, the Applied Real Estate Research Initiative. Housed in the UF Bergstrom Real Estate Center, the Applied Real
Warrington Finance, Insurance, and Real Estate Department named in honor of retired professor Eugene F. Brigham
GAINESVILLE, Fla. – The University of Florida Warrington College of Business proudly announces the naming of its Finance, Insurance, and Real Estate Department in recognition of Eugene F. Brigham for his extraordinary philanthropy and lifetime of professional achievement in the
New research highlights why it’s advantageous to produce store brand products, even those that aren’t popular with customers
An essential aspect of any family or individual’s expenses is food, and it’s a rather large expense. Americans, on average, spend $660 on food per month. One way to help reduce food expenses is buying store brands, and more and
What’s the best way to manage a multi-generational workforce? Not by managing based on generation, researchers warn
Scroll through news headlines and social media alike, and you’ll find references to plenty of stereotypes about different generations, from Baby Boomers characterized as out of touch with the modern world to Millennials described as entitled and lazy. The prevalence
What’s the best way to respond to a global financial crisis?
For many of us, the COVID-19 pandemic has brought plenty of novelty to our lives, like wearing masks and physical distancing. One aspect, though, gave financial economists déjà vu, and it’s looking a lot like 2008. While the events leading
Meet Our Dean: Saby Mitra
On August 1, the Warrington College of Business welcomed its new dean, Saby Mitra. As Dean Mitra leads Warrington into its future, we invite you to get to know him professionally and personally. We asked Dean Mitra a series of
The Good Fortune of Eugene Brigham
It was probably the simplest calculation Eugene Brigham would ever do. There were two lines that day at the University of Miami. One was to register for law school. The other, for business school. This was the mid-1950s. Law school
Dream job to nightmare: Why teachers decide to leave the profession
What do you want to be when you grow up? This common question to children yields some well-known answers – veterinarian, musician, movie star, superhero – but none as common as the No. 2 childhood dream job – teacher. It’s
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