In recent months, retailers like Wegmans, Schnucks, ShopRite and Kroger have begun testing out “smart” carts in stores alongside traditional analog ones. Assistant Professor Geoff Tomaino, who studies consumer judgment and decision-making, says smart carts greatly reduce friction, or tiny
Faculty & Research: page 8
Read the latest news and research from University of Florida Warrington College of Business faculty, who are thought leaders in their respective fields and provide expert guidance in the classroom. Their research provides industry leaders and individuals with insights they can use in their careers and daily lives.

The Independent Florida Alligator | Local businesses bounce back as students return from break
The annual winter exodus of students causes problems for small business owners. Clinical Professor & Richardson Fellow Brian Gendreau comments on how businesses adapt to less customers in this story from The Independent Florida Alligator.

Fried on Business | Building the Future of Real Estate: Insights from UF’s Bergstrom Center
In this episode of Fried On Business, Jim Fried welcomes Tim Becker, Executive Director of the University of Florida’s Bergstrom Center for Real Estate Studies. They discuss the center’s evolution, its efforts to connect students with industry leaders, and its

USA Today | Trump Media shares surge one week ahead of presidential inauguration
Shares for the company behind Trump’s social media platform Truth Social ended the day up 21.5% at $42.91. It was the company’s largest single-day jump on the Nasdaq since Trump won the presidential election in November. Shares have been volatile since

Reuters Breakingviews | How private share sales could kill the tech IPO
Databricks, Stripe and Elon Musk’s $350B SpaceX facilitated large exits by insiders without a float. There’s a growing pool of patient capital targeting mature startups. The bigger the trend gets, the more likely it is that profitable unicorns can stay

Simple display changes in grocery stores could cut food waste while boosting profits
New research from the University of Florida suggests that supermarkets could significantly reduce food waste while increasing their profits through smarter product display and pricing strategies. The study found that retailers could cut food waste by more than 20% while

MarketWatch | Analysts embrace ServiceTitan’s market-share potential in parade of buy ratings
The software maker for blue-collar businesses, which recently went public, draws ‘buy’ or ‘overweight’ ratings from at least six analysts. ServiceTitan (TTAN) went public at $71 a share on Dec. 12, and has seen its stock hit a high of

Introducing Warrington’s 2024-2025 teaching, advising, mentoring award winners
The University of Florida Warrington College of Business proudly announces the latest faculty and staff recognized for their excellence in teaching, advising and mentoring students across the college’s undergraduate and graduate programs. Cindy Dosch is the recipient of the Undergraduate

MarketWatch | GrabAGun names Donald Trump Jr. as adviser in bid to lift stock-listing visibility
Donald Trump Jr. has been named an adviser to online firearms retailer Grab A Gun, which plans to go public this year. Cordell Eminent Scholar Jay Ritter shares his insight on the potential IPO. Read more in this story from

MarketWatch | Coreweave, Klarna may break IPO slump in 2025 — but OpenAI, SpaceX will wait it out
Dealmakers and Cordell Eminent Scholar Jay Ritter see potential for more IPOs this year, but economic headwinds and ample money to stay private could dampen the revival. Read more insights into the 2025 IPO market in this story from MarketWatch.