When Roderic Chin-See (MBA ‘23) stepped off the bus in Berlin, he felt like Dorothy in The Wizard of Oz: “Toto, I have a feeling we’re not in Kansas anymore.” Chin-See, along with the rest of his classmates in the
Students: page 1
Read the latest stories about University of Florida Warrington College of Business students, a group of problem solvers who lead with a mindset focused on the future.
Warrington marketing senior named Retail Student of the Year
Elizabeth Early has been recognized as the Retail Student of the Year for 2022-23. As a senior at the University of Florida, her goal was to give back to the school that shaped her into who she has become. Early
Think before designing your logo: How marketers can capitalize on the power of perception to influence beliefs about brand performance
Brands are constantly updating their visual identities. Intel recently went through its third visual brand identity refresh in half a century, and its new logo has iconic symmetry, balance, and proportion. The underlying geometry is apparent in the design. Could visual design
MSF students place in top 7 at Wharton stock pitch competition
A team of three Master of Science in Finance students finished in the top 7 at the Blackstone x Wharton Undergraduate Finance Club (WUFC) Fall Stock Pitch Competition. Zachary Godkin, Azat Agishev and Alejandro Salinas made up the University of Florida
Top 10 Warrington stories from 2022
This year brought us many reminders to why it’s great to be a Florida Gator. From top rankings across our programs to welcoming 11 new faculty to an array of alumni accomplishments, Business Gators made the most of 2022.
Flipping from balance beams to NIL
Leah Clapper is a UF Gymnast and current student in the Master of Science in Entrepreneurship (MSE) program. She shares about how the program has helped her to develop her brand as an athlete. Leah Clapper (BS ’21, MA ’22,
Student Spotlight: Katherine Smith
Katherine “Kate” Smith is graduating from the Master of International Business (MIB) program this spring. As she looks forward to the future, Smith reflects on her most meaningful experiences at Warrington and anticipates her career ahead. Q: What is your
Student Spotlight: Alison Tucker
Alison Tucker is a student in the Business Administration program through UF Online. She shared more about her experience as a business student and her passion for dance. Q: Why did you choose Warrington? Tucker: “I chose the Warrington College
Business & barnacles
Deep beneath the surface of the sea lies a coral reef with the lower half of a mermaid statue fixed on it. A diver approaches, causing a multitude of colorful fish to dart away. The diver situates her upper body
Becoming a business role model
Devin Katz is a student in the combined-degree Master of Science in Finance (MSF) program. With commencement approaching, he reflects on his most meaningful experiences at Warrington. When asked to share about himself, Devin Katz (MSF ’22) had to fight