Siyu Chen, a student pursuing her master’s in business analytics at the University of Florida Warrington College of Business, completed a practicum project with City Furniture, a well-known furniture company based in Florida. She employed her knowledge in marketing analytics
Top News: page 17
Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.

Trump’s Truth Social stock takes turbulent swings after verdict
The stock price of former President Donald Trump’s social media platform Truth Social made turbulent swings in the aftermath of his conviction in a New York court on Thursday. In the immediate aftermath of the verdict, the stock price of Truth

UF MBA students gain business insights from South Florida’s major industry leaders
South Florida has cemented itself as a major player in today’s business environment and UF MBA students are benefiting from the growth. In recent years, the region has become the No. 2 international banking center in the United States, home to 1,000+ multinational

Innovation, delivered
In transit Early on in his time at the University of Florida, Rob Carter (BSBA ’81) received some devastating feedback. As a pre-med student, he was struggling with the dreaded courses of chemistry and biology. After dropping both classes and

Accounting for every surprise
Cook/Deloitte Professor Jennifer Wu Tucker didn’t anticipate becoming an academic in accounting. When she started her education in electronic engineering at the Beijing Institute of Technology, she didn’t have plans to go into accounting at all. Switching from engineering to

Rude at work? Feeling guilty can make you a better, kinder worker.
We’ve all done it. A bad night’s sleep or a tough commute made us cranky, and we lashed out at a coworker who did nothing wrong. What can we do to make up for it? According to a new study

Warrington College of Business faculty member reaches new research milestone
Philip M. Podsakoff, the Hyatt and Cici Brown Chair of Business, has reached a new milestone rarely achieved in the academic world. According to the Web of Science (all database search), he has received over 100,000 citations for his scholarly

Marketing to Gen Z: Tricks of the trade from a Gen Z social media marketing CEO
Nicole Rechtszaid (BABA ’21) is the co-founder and CEO of Ghost Agency, one of the first TikTok Shop Partners in the United States. Since beginning her career at age 14, she has become one of this generation’s most prolific social

UF experts weigh in on Olympics economy and tourism
The 2024 Olympic and Paralympic Games will take place from July 26 to August 11 in Paris and will be the largest event ever organized in France, according to the International Olympic Committee. With event organizers anticipating a $7.3B economic

University of Florida professor receives NSF CAREER Award for AI research project
GAINESVILLE, Fla. — Assistant Professor in the Fisher School of Accounting Ivy Munoko has recently received the National Science Foundation’s (NSF) Faculty Early Career Development Program (CAREER) award. The award is the research foundation’s most prestigious award that supports early-career faculty