GAINESVILLE, Fla. – Prominent retailers, like Walmart and Macy’s, are closing physical stores at increasing rates and funneling more money into their online retail channels. While this might seem like a smart strategy, Dr. Anuj Kumar of the Department of
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Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.
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Using big data to improve business performance
GAINESVILLE, Fla. – Big data has become a significant influence for business innovation and productivity. Research from the University of Florida Warrington College of Business now shows how big data can help businesses predict demand for discounts in particular locations.
Are store brands just as good?
When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after
Why our choices don’t always define us
People say that our choices define us and reveal our true inner preferences. That may not always be the case, according to new research authored by University of Florida Marketing Professor Aner Sela, UF Graduate Research Assistant Joshua Kim and University
Why it’s so hard for women to break into the C-suite
Warrington College of Business professor Joyce E. Bono and Ph.D. student Elisabeth Gilbert write that while Hillary Clinton’s popular vote win shows progress toward gender equality, Trump’s nomination of just three women to his Cabinet is a reminder of how
Being rude to your child’s doctor could lead to worse care
Emotions tend to run high in hospitals, and patients or patients’ loved ones can be rude to medical professionals when they perceive inadequate care. But berating your child’s doctor could have harmful — even deadly — consequences, according to new
Why better choices depend on ‘libertarian paternalism’
Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened. Despite advances in neuroscience and genetics that raise questions about the limitations of free will, people hold strongly to
Unintended consequence of SEC tax letters: Companies pay more taxes
Ever slow down when approaching a spot where you got stopped for speeding? Major companies react in a similar fashion when filing taxes the year after being flagged by the Securities and Exchange Commission. While motorists hit the brakes, public
Yearning for a new phone? You might be suffering from ‘comparison neglect’
If you’re reading this on a shiny new iPhone 7, new research suggests you might not have given your old phone its due before trading up. Decades of research support the theory that people tend to rely on comparisons when
Could free streaming ultimately cost consumers?
That “all you can stream” offer from your Internet service provider sounds like a bargain, but it could have a hidden cost. Providers like AT&T, T-Mobile, Verizon and Comcast are allowing consumers to stream movies, television shows and other digital
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