We’ve long been told that it’s best to use our heads, rather than our hearts, when it comes to making decisions related to money. However, new research from Aner Sela, John I. Williams Professor of Marketing, suggests that advice might
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Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.
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Who has the advantage when starting a business – younger or older entrepreneurs?
GAINESVILLE, Fla. – As entrepreneurship continues to grow in the United States, scholars have questioned if there is an age that gives entrepreneurs a better chance at success. Of the estimated 27 million entrepreneurs in the United States today, are
How are individual portfolio managers compensated in the US mutual fund industry, and why does it matter for your wallet?
GAINESVILLE, Fla. – Millions of American investors across the nation have long trusted asset management companies, like Fidelity Investments and The Vanguard Group, to manage their mutual fund investments. In fact, in 2017 almost half of all U.S. households (about
The Next Kirkland? Online Retailers Create Their Own Brands
U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article. You can read
Why brick-and-mortar retail stores are still relevant, according to UF Warrington research
GAINESVILLE, Fla. – Prominent retailers, like Walmart and Macy’s, are closing physical stores at increasing rates and funneling more money into their online retail channels. While this might seem like a smart strategy, Dr. Anuj Kumar of the Department of
Using big data to improve business performance
GAINESVILLE, Fla. – Big data has become a significant influence for business innovation and productivity. Research from the University of Florida Warrington College of Business now shows how big data can help businesses predict demand for discounts in particular locations.
Are store brands just as good?
When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after
Why our choices don’t always define us
People say that our choices define us and reveal our true inner preferences. That may not always be the case, according to new research authored by University of Florida Marketing Professor Aner Sela, UF Graduate Research Assistant Joshua Kim and University
Why it’s so hard for women to break into the C-suite
Warrington College of Business professor Joyce E. Bono and Ph.D. student Elisabeth Gilbert write that while Hillary Clinton’s popular vote win shows progress toward gender equality, Trump’s nomination of just three women to his Cabinet is a reminder of how
Being rude to your child’s doctor could lead to worse care
Emotions tend to run high in hospitals, and patients or patients’ loved ones can be rude to medical professionals when they perceive inadequate care. But berating your child’s doctor could have harmful — even deadly — consequences, according to new
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