GAINESVILLE, Fla. – Whole Foods versus your local grocery store. Applebee’s versus your favorite mom-and-pop restaurant. Bank of America versus your local banking institution. What do these businesses have in common? Each is an example of a competitor within their
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Read the latest and greatest student, faculty and alumni news from the University of Florida Warrington College of Business, a top national business school at one of the best public universities in the nation.

Leaders: Looking for more energy at work? Try writing about yourself
GAINESVILLE, Fla. – For those in leadership roles, reaching for a sugary soda or double-shot of espresso might be how they attempt to increase their waning energy each day at work. However, new research from the Warrington College of Business

Agree to Disagree: Why Teams Perform Better with Divergent Perspectives
COLLEGE PARK, Md. – Team members aren’t always going to agree with leaders’ goals and strategies — but that’s not necessarily a bad thing. In certain circumstances, having disagreement among teams, and the discourse that this disagreement elicits, can translate

Why do we hate making financial decisions?
We’ve long been told that it’s best to use our heads, rather than our hearts, when it comes to making decisions related to money. However, new research from Aner Sela, John I. Williams Professor of Marketing, suggests that advice might

Who has the advantage when starting a business – younger or older entrepreneurs?
GAINESVILLE, Fla. – As entrepreneurship continues to grow in the United States, scholars have questioned if there is an age that gives entrepreneurs a better chance at success. Of the estimated 27 million entrepreneurs in the United States today, are

How are individual portfolio managers compensated in the US mutual fund industry, and why does it matter for your wallet?
GAINESVILLE, Fla. – Millions of American investors across the nation have long trusted asset management companies, like Fidelity Investments and The Vanguard Group, to manage their mutual fund investments. In fact, in 2017 almost half of all U.S. households (about

The Next Kirkland? Online Retailers Create Their Own Brands
U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article. You can read

Why brick-and-mortar retail stores are still relevant, according to UF Warrington research
GAINESVILLE, Fla. – Prominent retailers, like Walmart and Macy’s, are closing physical stores at increasing rates and funneling more money into their online retail channels. While this might seem like a smart strategy, Dr. Anuj Kumar of the Department of

Using big data to improve business performance
GAINESVILLE, Fla. – Big data has become a significant influence for business innovation and productivity. Research from the University of Florida Warrington College of Business now shows how big data can help businesses predict demand for discounts in particular locations.

Are store brands just as good?
When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing in the Warrington College of Business, but Shin continues to purchase store brand products after