Isaac Hetzroni (BSBA ’20) | March 2021
Hetzroni (BSBA ’20) is the Founder and CEO of Imprint Genius, a current business in the Entrepreneurship & Innovation Center’s Gator Hatchery.
He was recently named among the top 5 at the Global Student Entrepreneur Awards, the premier global competition for students who own and operate a business while attending college or university.
The Global Student Entrepreneur Awards empowers student entrepreneurs to become the world’s most influential change makers. Hetzroni started his company his freshman year of college and was able to employ over 20 ot her students who went on to start 6 other businesses of their own.
Hetzroni’s company, Imprint Genius has revolutionized the custom merch industry by giving companies an automated system for ordering branded swag for their employees and customers. The solution offered by Imprint Genius is used by various departments in a business, ranging from Human Resources, Marketing, and Sales. Imprint Genius system is focused on a print on demand, no waste approach.
Imprint Genius is based out of Gainesville, Florida and was named the Startup of the Year for the impact they have made on the community. Imprint Genius gained a unique advantage in the industry by controlling all aspects of the promotional item production process, giving clients the ability to order items with no minimums and have them all printed on demand. Especially as the market required a more innovative system for distributing company merch to remote workers during the pandemic.
