Susan Fournier (Ph.D. ’94) | March 2021

Susan Fournier

Fournier (Ph.D. Marketing 1994) is Allen Questrom Professor and Dean at Boston University’s Questrom School of Business. 

She was recently named the recipient of the 2021 Distinguished Scientific Contribution Award from the Society of Consumer Psychology (SCP). The Distinguished Scientific Contribution Award “recognizes excellent, lasting research contributions to consumer psychology.” Twenty-four consumer research scholars have been recognized since the inception of the award in 1991. Fournier is only the third woman to receive the honor.

At the time of this publication, Fournier’s work had been cited over 26,700 times per Google Scholar. This award comes on the heels of her recent recognition for landing in the top 2% of all science researchers in the world. Fournier also claims five best article and impact awards for her published works including the Journal of Consumer Research Best Article Awards for her thesis paper, “Consumers and their Brands,” and her paper “When Good Brands Do Bad,” and the Journal of Marketing’s Harold Maynard Award for the most significant contribution to marketing theory and thought for her paper, “Rediscovering Satisfaction.”