Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, despite the challenges brought on by the pandemic. From producing hundreds of new research papers, to teaching countless
Marketing Articles: page 1
The Great Facilitator
Exactly 50 years ago, in 1971, Joe Hair completed his third and final degree from the University of Florida Warrington College of Business. In the time since, Hair’s passion for marketing and entrepreneurship has propelled him to write more than
How much is a ‘like’ worth?
GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per
Delivering “Serendipity”: Seemingly Random Product Discovery, Aided by Technology
Research from marketing Ph.D. student Felipe Affonso highlights how marketers can capitalize on the power of serendipity to increase consumer satisfaction. Read more about how marketers can do this by going beyond surprising consumers, because serendipity is not just a
Warrington professor honored with distinguished scientific contributions award
GAINESVILLE, Fla. – Professor Philip M. Podsakoff, the Hyatt and Cici Brown Chair in Business, is the 2021 recipient of the Samuel J. Messick Distinguished Scientific Contributions Award, given by Division 5 (Quantitative and Qualitative Methods) of the American Psychological
Student Spotlight: Jacob Schuster
Jacob Schuster (BSBA ’20, MS Marketing ’21) will be among the first batch of students graduating from the Master of Science Marketing program this spring. After graduation, he goes to work at Oracle in Austin. Congratulations, Jacob! Q: Tell us
Marketing PhD student’s paper honored with award at symposium
Warrington Ph.D. student Felipe Affonso’s paper was named the runner up as part of the William O. Bearden Award competition at the 2021 Southeast Marketing Symposium. The paper, “The Structure of a Product, Retail Environment, and Brand Logo Can Affect
Strong performance for UF MBA in latest US News ranking, despite pandemic
GAINESVILLE, Fla. – In spite of a volatile year with plenty of challenges for higher education, UF MBA at the University of Florida Warrington College of Business held onto its strong position on U.S. News & World Report’s “2022 Best
Susan Fournier (Ph.D. ’94) | March 2021
Fournier (Ph.D. Marketing 1994) is Allen Questrom Professor and Dean at Boston University’s Questrom School of Business. She was recently named the recipient of the 2021 Distinguished Scientific Contribution Award from the Society of Consumer Psychology (SCP). The Distinguished Scientific
Why we go where no one’s gone before
John I. Williams, Jr. Professor Yanping Tu, along with colleagues at the University of Chicago Booth School of Business, studied what may prompt people to choose unknown options over known ones, and they find that the source of the information