Marketing Articles

Warrington faculty member Anuj Kumar sitting in his office by a bookshelf holding up a magnifying class that reflects the courtyard outside of his office.

Research Roundup: Innovative ideas from Warrington in 2018-2019

Reading Time: 3 minutes Over the 2018-2019 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or being quoted in the news about trending topics, the innovative

Upward angle of the Gator Ubiquity Statue's gator head

Rankings Roundup: How Warrington performed in 2018-2019

Reading Time: 3 minutes Over the 2018-2019 academic year, the Warrington College of Business received a number of top rankings from leading publications such as U.S. News & World Report, Financial Times, The Economist, Eduniversal and Ivy Exec. The exceptional rankings we received from these publications affirm our strong student quality, alumni success, value of

Eduniversal 2019 Best Master's Degrees with #1 rankings for management and real estate, #2 ranking for international business and entrepreneurship and #4 ranking for Full-Time MBA

Five Hough graduate programs earn top 5 ranking among publics for second year

Reading Time: 2 minutes GAINESVILLE, Fla. – Master’s degree programs across the Hough Graduate School of Business at the University of Florida Warrington College of Business remained in the top five among public institutions for the second consecutive year in the 2019 edition of Eduniversal’s Best Master’s Ranking. Now for the third year, the

Double exposure of a businessman and stairs. Success of business concept.

How champions think

Reading Time: 1 minute “Many years ago, I was the definition of a golf freak,” writes Clinical Professor of Marketing Dr. Steve Tufts. In his quest to learn as much about the game as he could, Tufts found that performance wasn’t just dictated by skill. “The thing that I noticed about golfers of all

Man and woman looking at multiple cars trying to make a decision about which to choose.

Consumers habitually seek the middle ground

Reading Time: 3 minutes Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the malleable nature of our decision making process. When faced with choice, we’re expected to be rational actors who will study our options and make an on-the-fly decision based on

Alan Cooke, Larry DiMatteo and Sonia Singh

Three honored with Warrington’s teaching awards

Reading Time: 2 minutes GAINESVILLE, Fla. – The University of Florida Warrington College of Business recognized faculty members Alan Cooke, Sonia Singh and Larry DiMatteo as its 2018-2019 Teaching Award winners. Cooke and Singh are the recipients of the Undergraduate Teaching Award, and DiMatteo is the recipient of the Gradate Teaching Award. Alan Cooke:

Person standing in a crowd at a concert taking a photo of the stage.

Study: Live in the moment, don’t selfie or snap it

Reading Time: 4 minutes If you’re attending a destination wedding, taking a tour or simply celebrating the birthday of someone dear, a study by a group of researchers involving the University of Florida Warrington College of Business and Washington University in St. Louis came to both a new scientific conclusion and a kernel of

Philip Podsakoff

Warrington marketing professor receives award for distinguished scientific contributions

Reading Time: 2 minutes GAINESVILLE, Fla. – Dr. Philip M. Podsakoff, Hyatt and Cici Brown Chair in Business in the Department of Marketing at the University of Florida Warrington College of Business, has been named the recipient of the 2019 Distinguished Scientific Contributions Award by the Society for Industrial and Organizational Psychology (SIOP). He

Dr. Chris Janiszewski

Chris Janiszewski named an Association for Consumer Research Fellow

Reading Time: 2 minutes GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair in the Department of Marketing at the University of Florida Warrington College of Business, has been named a fellow of the Association for Consumer Research. He will be recognized and will present a Fellows Address at the 2019 Association

Hand holding change

‘Rounding Up’ Beats Traditional Fundraising Requests

Reading Time: 3 minutes If you’ve been to the grocery store lately, you may have been asked if you wanted to donate a dollar or five to charity. Or you may have been asked if you wanted to round up to the nearest dollar, with the difference going to a charity. Which approach raises