marketing Articles

Dr. Chris Janiszewski

Chris Janiszewski named an Association for Consumer Research Fellow

GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair in the Department of Marketing at the University of Florida Warrington College of Business, has been named a fellow of the Association for Consumer Research. He will be recognized and will present a Fellows Address at the 2019 Association

Hand holding change

‘Rounding Up’ Beats Traditional Fundraising Requests

If you’ve been to the grocery store lately, you may have been asked if you wanted to donate a dollar or five to charity. Or you may have been asked if you wanted to round up to the nearest dollar, with the difference going to a charity. Which approach raises

Heavener Hall Student Commons

Heavener School of Business ranks in top 20 among publics in U.S. News rankings

GAINESVILLE, Fla. – The Heavener School of Business was ranked No. 19 on U.S. News & World Report’s “2019 Best Undergraduate Business Programs” rankings released Monday, September 10. The Heavener School ranked in the No. 30 position among all U.S. undergraduate programs. It continues to be the highest-ranking undergraduate business

Steve Shugan

Warrington marketing professor wins Churchill Award

GAINESVILLE, Fla. –  Steven Shugan, McKethan-Matherly Eminent Scholar and Professor of Marketing, was honored with the 2018 Churchill Award from the American Marketing Association (AMA) Marketing Research Special Interest Group. He is the first faculty member from the University of Florida and second recipient from a university in the state

Dr. Chris Janiszewski

Warrington marketing professor named UF Research Foundation Professor

GAINESVILLE, Fla. –  Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair, was one of 33 faculty members at the University of Florida to be named a UF Research Foundation (UFRF) Professor for 2018-2021. The recognition goes to faculty who have a distinguished current record of research and a strong research

The Next Kirkland? Online Retailers Create Their Own Brands

U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the U.S. News & World Report article. You can read more from Dr. Shin about store brands versus name brand

Warrington marketing faculty rank in the top 5 in per capita research productivity among publics

GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100 Business School Research Rankings. Overall, Warrington’s Marketing faculty ranked 11th

Richard Lutz named an Association of Consumer Research Fellow

GAINESVILLE, Fla. – Dr. Richard Lutz, JCPenney Professor of Marketing and Chair of the Department of Marketing at the University of Florida Warrington College of Business, was named a fellow of the Association of Consumer Research at its annual conference in October 2017. The Association for Consumer Research (ACR) Fellows

Don’t Be Surprised If Apple’s iPhone X Doesn’t Make You Happier

Looking to upgrade to the new iPhone X, but not sure it’s worth the nearly $1,000 price tag? You might want to check out the smart phone’s features before shelling out the cash. Assistant Professor of Marketing Aner Sela’s research on comparison neglect shows that few people actually compare features on

Woochoel Shin

Retail research lands marketing professor in exclusive program

Dr. Woochoel Shin was named to Marketing Science Institute’s Young Scholar Program, a biennial program that “brings together some of the most promising scholars in marketing and closely related fields whose recent work suggests they are potential leaders of the ‘next generation’ of marketing academics.” The 2017 class includes 34