Marketing Articles: page 1

Jim Hoover

How AI can improve health care

Members of the University of Florida College of Public Health and Health Professions and Warrington College of Business came together recently to discuss the power and potential of artificial intelligence for improving health care delivery as part of the college’s AI

Philip Podsakoff

Warrington College of Business faculty member reaches new research milestone

Philip M. Podsakoff, the Hyatt and Cici Brown Chair of Business, has reached a new milestone rarely achieved in the academic world. According to the Web of Science (all database search), he has received over 100,000 citations for his scholarly

Young group of people using mobile phone device standing together in circle outdoors. Millennial friends addicted to social media app, betting or playing video game on platform online.

Marketing to Gen Z: Tricks of the trade from a Gen Z social media marketing CEO

Nicole Rechtszaid (BABA ’21) is the co-founder and CEO of Ghost Agency, one of the first TikTok Shop Partners in the United States. Since beginning her career at age 14, she has become one of this generation’s most prolific social

Valeria Marcia with her award-winning research poster.

Warrington students and faculty compete at national marketing championship

Digital marketing analytics lecturer Valeria Marcia led a team of marketing students from the University of Florida Warrington College of Business to the National Collegiate Digital Marketing Championship (NCDMC) in April. Hosted by Baylor University in Waco, Texas, the championship

Large brick building with students standing in front. UF Warrington College of Business logo overlaid on top of image.

10 University of Florida business graduate programs ranked among the best in the nation by Eduniversal

GAINESVILLE, Fla. – The University of Florida Warrington College of Business proudly shares the latest rankings of several of its graduate business degree programs as some of the best in the United States according to a trusted international publication. On

Jim Hoover

An AI Bubble of a Different Kind

Insights from Jim Hoover, Director of the Business Analytics and Artificial Intelligence Center, highlight why leaders need to shift from investing to better planning around AI. Read more in this brief from Korn Ferry. 

Young woman looking up while thinking about various things - books, money, diploma, ideas and love.

How much could you make if you major in business?

Selecting a major is an important decision for any student in college. The classes, extracurricular activities and internships you complete during this time will help set the stage for your post-graduation career. If business or any of its functions, such

Michael Carrillo and Joel Davis

New Case Study | Minespider: Building Responsible Battery Supply Chains with Blockchain

Clinical Assistant Professor Michael Carrillo and Clinical Professor and Director of the David F. Miller Retail Center Joel Davis collaborated on a new case study available through Ivey Publishing, one of the most prominent case publishers. The case focuses on

Richard Lutz holds a drill and a textbook.

Drilling into marketing

With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. Every student in the packed auditorium leaned forward, curious to see what he’d do with the electric drill

Valeria Marcia

Tech Tuesday with Valeria Marcia

In this week’s Tech Tuesday for WCJB TV20, UF Innovate speaks to Lecturer Valeria Marcia, a researcher using AI to power digital marketing. Marcia explains more about her work at Warrington, the UF AI initiative and what students can learn