Marketing Articles: page 1

Aner Sela

Smartphones Are Changing How We Shop—And What We Shop For

A recent Journal of Marketing Research study by City University of Hong Kong’s Camilla Eunyoung Song (Ph.D. ’21) and City Furniture Professor Aner Sela shows that when consumers use smartphones, which are considered more personal and private than other devices, they are more

Jinhong Xie

University of Florida marketing professor’s research lauded for significant societal impact by international organization

GAINESVILLE, Fla. – Research at the University of Florida Warrington College of Business is well-regarded by academics and industry leaders for its ability to advance business as well as society, as exemplified by research recently highlighted by the European Foundation

Large brick building with students standing in front. UF Warrington College of Business logo overlaid on top of image.

Meet Warrington’s new faculty for 2023

The Warrington College of Business is proud to welcome five new faculty members to campus in the fall of 2023. Learn more about these outstanding new members of the Warrington team who will continue to strengthen the college’s reputation and

Jinhong Xie and Woochoel Shin

Incentivized online reviews inflate product ratings, sales, even when disclosed

JCPenney Eminent Scholar Jinhong Xie and Brian R. Gamache Professor Woochoel Shin‘s new research based on thousands of reviews posted on Amazon shows that when people received free products in exchange for reviews, their ratings were significantly inflated — and product

Chris Janiszewski

Store display psychology: Why you end up buying things near sale items

Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research from Russell Berrie Eminent Scholar Chris Janiszewski suggests the placement of these products in grocery store

Richard Lutz and Tim Halloran

Professors honored with Journal of Interactive Marketing award

Peter S. Sealey PhD Professor of Marketing Richard Lutz and Georgia Tech’s Tim Halloran (DBA ‘18) were recently presented with the 2021 Journal of Interactive Marketing Best Paper award. The award is given to an article that has made a

Woman online shopping on smart phone fashion clothes at home

Why you’re still getting irrelevant ads, according to research

GAINESVILLE, Fla. – Imagine you’re in search of a new car. You’ve seen a Subaru model that interests you, so you decide to look it up online for more details. After some brief research, you quickly decide the Subaru isn’t

Lezlee Westine

Building bipartisan bridges

In the years since Lezlee Westine (BSBA ’82) graduated from the University of Florida, she has held leadership positions in the tech hub of Silicon Valley to the country’s government seat in Washington, D.C. No matter the industry focus, Westine

Susan Fournier

Susan Fournier (Ph.D. ’94) | February 2023

Fournier (Ph.D. Marketing 1994) has been elected to the AACSB Board as an Official Representative of an Organization From the Americas.  Fournier joined the faculty at Boston University Questrom School of Business in 2005 as an Associate Professor of Marketing

Warrington's 2023 Teaching/Advising Award winners (from left) Lena Rabe, Michelle Bloom-Lugo, Michael Ricci and Robert Emerson.

Meet the 2022-2023 teaching, advising award winners

The UF Warrington College of Business is proud to announce its four winners of its annual Teaching/Advising Awards. Robert Emerson is the recipient of the Undergraduate Teaching Award and Michelle Bloom is the recipient of the Undergraduate Advising Award. On