In the five years since NC State Poole Associate Professor Stefanie Robinson (BSBA ’03), St. Louis University Chaifetz School of Business Associate Professor Katie Kelting (BSBA ’03, MS ’06) and Peter S. Sealey, PhD Professor of Marketing Richard Lutz published research
Marketing Articles: page 1
![Steve Tufts](https://news.warrington.ufl.edu/wp-content/uploads/2024/07/SteveTufts_5776_FAV_sized_feature-600x375.jpg)
Leading future leaders
The sunset over the water was spectacular from the view in the Jacksonville waterfront restaurant. Clinical Professor Steve Tufts (BS ’76, DBA ’17) admired the scene as he walked through the restaurant, trying to ignore the feeling of being watched.
![Jim Hoover](https://news.warrington.ufl.edu/wp-content/uploads/2024/06/jim-hoover-feature-1080x675v2-600x375.jpg)
How AI can improve health care
Members of the University of Florida College of Public Health and Health Professions and Warrington College of Business came together recently to discuss the power and potential of artificial intelligence for improving health care delivery as part of the college’s AI
![Philip Podsakoff](https://news.warrington.ufl.edu/wp-content/uploads/2024/05/phil-podsakoff-newsroom-1080x675v2-600x375.jpg)
Warrington College of Business faculty member reaches new research milestone
Philip M. Podsakoff, the Hyatt and Cici Brown Chair of Business, has reached a new milestone rarely achieved in the academic world. According to the Web of Science (all database search), he has received over 100,000 citations for his scholarly
Marketing to Gen Z: Tricks of the trade from a Gen Z social media marketing CEO
Nicole Rechtszaid (BABA ’21) is the co-founder and CEO of Ghost Agency, one of the first TikTok Shop Partners in the United States. Since beginning her career at age 14, she has become one of this generation’s most prolific social
Warrington students and faculty compete at national marketing championship
Digital marketing analytics lecturer Valeria Marcia led a team of marketing students from the University of Florida Warrington College of Business to the National Collegiate Digital Marketing Championship (NCDMC) in April. Hosted by Baylor University in Waco, Texas, the championship
10 University of Florida business graduate programs ranked among the best in the nation by Eduniversal
GAINESVILLE, Fla. – The University of Florida Warrington College of Business proudly shares the latest rankings of several of its graduate business degree programs as some of the best in the United States according to a trusted international publication. On
An AI Bubble of a Different Kind
Insights from Jim Hoover, Director of the Business Analytics and Artificial Intelligence Center, highlight why leaders need to shift from investing to better planning around AI. Read more in this brief from Korn Ferry.
How much could you make if you major in business?
Selecting a major is an important decision for any student in college. The classes, extracurricular activities and internships you complete during this time will help set the stage for your post-graduation career. If business or any of its functions, such
New Case Study | Minespider: Building Responsible Battery Supply Chains with Blockchain
Clinical Assistant Professor Michael Carrillo and Clinical Professor and Director of the David F. Miller Retail Center Joel Davis collaborated on a new case study available through Ivey Publishing, one of the most prominent case publishers. The case focuses on