Marketing Articles: page 1

What does marketing have to do with ill-advised consumer behavior?

A new study from James W. Walter Eminent Scholar Joe Alba and Yanmei Zheng (Ph.D. ’16) in the Journal of Marketing explores the oft-neglected biological perspective on consumer behavior, with the ultimate goal of improving human welfare. The biological domains the research team tap are neuroscience and genetics, each of which is on an explosive research trajectory and producing discoveries that will be impossible to ignore. The degree to which these discoveries enhance human welfare hinges on their acceptance by

New Python course sets analytics and AI foundation for Warrington students

This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis (DBA ’20). The course, Foundations of Business Analytics & Artificial Intelligence, focuses on teaching students the basics of data analytics and machine learning through the powerful programming language Python. Python.org says it’s, “an interpreted, object-oriented, high-level programming language with dynamic

Sharing experiences, even from afar, can bring people closer

Does knowing that your friend is having a root canal on the same day as you make it feel like a shared experience—and make it a little easier to handle? New research from John I. Williams Assistant Professor Yanping Tu suggests it may. Read more about this new research in the Chicago Booth Review. 

5 Warrington students honored by UF International Center

Congratulations are in order for five students from the Warrington College of Business for being honored with Outstanding Achievement Awards from the University of Florida International Center (UFIC) on November 17. The Outstanding Achievement Award recognizes international students who not only meet exemplary academic achievement, but also a wide range of accomplishments and contributions. Warrington’s recipients for 2020 are: Man Xie (Ph.D. ’21): Xie, originally from China, is a Ph.D. candidate in the department of marketing. She earned a bachelor’s

Product Lineups: The More You Search, The Less You Find

Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable to ask for details, or briefly experience a high quality product, we often later find ourselves looking, either online or in the store, for the specific product we encountered before. In the process, we typically browse through a sequence of

Heavener student creates marketing competition for students who lost internships due to COVID-19

In March, I was interviewing with different music industry companies for a summer internship. That soon came to an abrupt halt when companies transitioned online due to the COVID-19 pandemic. When the companies I was interested in decided to cancel their summer internship opportunities, I knew I had to utilize this time wisely, so I started making marketing plans on my own. I spoke with some friends and asked if they would want to compete against me. We would each

Motivation to begin or an excuse to slack off?

Research from Marketing Ph.D. student Camilla Song in collaboration with UCLA shows that fresh-start dates can serve as either – it’s a two-way nudge.  Read more about the research in the UCLA Anderson Review. 

Consumer behavior and smartphones

Marketing Ph.D. student Camilla Song discusses her research on how smartphones can influence consumer behavior. Watch Song explain in this video from UF Research. 

Warrington marketing professor’s research cited in speech by FTC commissioner

Assistant Professor of Marketing Tianxin Zou’s research, which argues that competition between resale platforms may harm consumers, was recently featured in a presentation made by U.S. Federal Trade Commissioner Christine S. Wilson. Commissioner Wilson’s presentation focused on the importance of interdisciplinary perspectives to understand online platforms as part of the Public Utility Research Center’s Digital Markets Initiative.  Read Commissioner Wilson’s full speech from the Federal Trade Commission, and check out Zou’s research titled, Integration of Primary and Resale Platforms. 

Finance and marketing PhD students honored with teaching awards

GAINESVILLE, Fla. – Ph.D. students Mustafa Emin and Sang Kyu Park were awarded Warrington College of Business Ph.D. Teaching Awards for their teaching efforts in the fall and spring 2019 semesters.  The award is presented by the Teaching & Learning Center at Warrington to recognize outstanding graduate student teaching and instructional innovation. The recipient for each semester is selected by the Warrington Teaching Committee. Emin is a Ph.D. candidate in Warrington’s Department of Finance, Insurance and Real Estate. His current