Selecting a major is an important decision for any student in college. The classes, extracurricular activities and internships you complete during this time will help set the stage for your post-graduation career. If business or any of its functions, such
Marketing Articles: page 1
How smartphones influence purchasing behavior, human interaction
In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on a computer or in person. The study found that when people purchased items on their cell phones, they
UF MBA programs among US News’ best across the board
GAINESVILLE, Fla. – For the individual who is looking to return to school full time or the professional who is ready to expand their business skillset, UF MBA has a U.S. News & World Report top-ranked program that can assist
Steve Tufts and his innovative ‘Adulting’ class
Clinical Professor Steve Tufts discusses his innovative “Adulting” class that is offered at Warrington, which goes over important topics like how to be wise with credit cards, how taxes work, insurance, mortgages, small business loans, leases, employee benefits, credit score,
Five honored with Warrington’s teaching, advising awards
GAINESVILLE, Fla. – The UF Warrington College of Business is proud to announce its five winners of its annual Teaching/Advising Awards. Dennis DiPasquale is the recipient of the Undergraduate Teaching Award and Larah Doyle and Allison Gatsche are the recipients
Learning to “adult” has never been easier, thanks to new Warrington class
Dr. Steve Tufts, Clinical Professor, Department of Marketing Over the course of the fall 2019 semester, I received several inquiries from students in my sales student group, GatorSLAM, about topics they would soon encounter once they graduated from the University
‘Tuition myopia’ may negatively impact students’ financial future, study finds
Choosing more expensive colleges may seem like an unwise financial decision considering a large student debt burden after graduation. However, new research from JCPenney Assistant Professor Yang Yang suggests that avoiding such colleges can lead to bigger financial problems in
Facebook, fooling no one, may be going for a new name
JCPenney Professor of Marketing Richard Lutz notes that while changing a company’s name isn’t common, there’s usually an important reason why it’s happening. Lutz explains in this story from the Los Angeles Times.
Giving back to the future of marketing
Peter Sealey’s successful marketing career was highlighted by managing the Coca-Cola marketing team that came up with the company’s iconic polar bears commercials. His education began with a bachelor’s degree from the University of Florida, a Master’s degree from Yale
The latest innovative ideas from Warrington
Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, despite the challenges brought on by the pandemic. From producing hundreds of new research papers, to teaching countless