Marketing Articles: page 1

Heavener student creates marketing competition for students who lost internships due to COVID-19

In March, I was interviewing with different music industry companies for a summer internship. That soon came to an abrupt halt when companies transitioned online due to the COVID-19 pandemic. When the companies I was interested in decided to cancel their summer internship opportunities, I knew I had to utilize this time wisely, so I started making marketing plans on my own. I spoke with some friends and asked if they would want to compete against me. We would each

Motivation to begin or an excuse to slack off?

Research from Marketing Ph.D. student Camilla Song in collaboration with UCLA shows that fresh-start dates can serve as either – it’s a two-way nudge.  Read more about the research in the UCLA Anderson Review. 

Consumer behavior and smartphones

Marketing Ph.D. student Camilla Song discusses her research on how smartphones can influence consumer behavior. Watch Song explain in this video from UF Research. 

Warrington marketing professor’s research cited in speech by FTC commissioner

Assistant Professor of Marketing Tianxin Zou’s research, which argues that competition between resale platforms may harm consumers, was recently featured in a presentation made by U.S. Federal Trade Commissioner Christine S. Wilson. Commissioner Wilson’s presentation focused on the importance of interdisciplinary perspectives to understand online platforms as part of the Public Utility Research Center’s Digital Markets Initiative.  Read Commissioner Wilson’s full speech from the Federal Trade Commission, and check out Zou’s research titled, Integration of Primary and Resale Platforms. 

Finance and marketing PhD students honored with teaching awards

GAINESVILLE, Fla. – Ph.D. students Mustafa Emin and Sang Kyu Park were awarded Warrington College of Business Ph.D. Teaching Awards for their teaching efforts in the fall and spring 2019 semesters.  The award is presented by the Teaching & Learning Center at Warrington to recognize outstanding graduate student teaching and instructional innovation. The recipient for each semester is selected by the Warrington Teaching Committee. Emin is a Ph.D. candidate in Warrington’s Department of Finance, Insurance and Real Estate. His current

The Business of…New Year’s resolutions

Business principles are prevalent throughout almost all industries that impact your life. We decided to take a look at how business leaders implement these principles in their companies and how academic experts explain the impact business principles have on the decisions business leaders make. From real-world practice to years of study, our experts break down the business of everything you’ve wanted to know about. This month, we start with something that an estimated 60 percent of us make, but only

Six Warrington students honored by UF International Center

GAINESVILLE, Fla. – Six students from the Warrington College of Business received Outstanding International Student Awards from the University of Florida International Center on November 19. The Outstanding International Student Award recognizes international students who not only meet exemplary academic achievement, but also a wide range of accomplishments and contributions. Warrington’s recipients for 2019 are: Yiduo Shao (Ph.D. ’22): Shao, originally from Shenyang, China, is a Ph.D. candidate in the department of management. She earned a bachelor’s degree in psychology

Research Roundup: Innovative ideas from Warrington in 2018-2019

Over the 2018-2019 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or being quoted in the news about trending topics, the innovative ideas from Warrington faculty members continued to elevate the college into one of the most respected in the world. Warrington faculty had 150 papers accepted or published in the 2018-19

Rankings Roundup: How Warrington performed in 2018-2019

Over the 2018-2019 academic year, the Warrington College of Business received a number of top rankings from leading publications such as U.S. News & World Report, Financial Times, The Economist, Eduniversal and Ivy Exec. The exceptional rankings we received from these publications affirm our strong student quality, alumni success, value of programs, faculty excellence, first-class student services, and global recognition and influence. The Warrington College of Business is a top-tier institution, and these rankings prove it. Check out our most recent

Five Hough graduate programs earn top 5 ranking among publics for second year

GAINESVILLE, Fla. – Master’s degree programs across the Hough Graduate School of Business at the University of Florida Warrington College of Business remained in the top five among public institutions for the second consecutive year in the 2019 edition of Eduniversal’s Best Master’s Ranking. Now for the third year, the Master of Science in Management took the No. 1 position among U.S. publics, and the Nathan S. Collier Master of Science in Real Estate program earned its second No. 1