GAINESVILLE, Fla. – Steven Shugan, McKethan-Matherly Eminent Scholar and Professor of Marketing, was honored with the 2018 Churchill Award from the American Marketing Association (AMA) Marketing Research Special Interest Group. He is the first faculty member from the University of Florida and second recipient from a university in the state
GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair, was one of 33 faculty members at the University of Florida to be named a UF Research Foundation (UFRF) Professor for 2018-2021. The recognition goes to faculty who have a distinguished current record of research and a strong research
U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting their own house brands. Read the article here. You can read more from Dr. Shin about store brands versus name brand products in UF News’ article
GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100 Business School Research Rankings. Overall, Warrington’s Marketing faculty ranked 11th
GAINESVILLE, Fla. – Dr. Richard Lutz, JCPenney Professor of Marketing and Chair of the Department of Marketing at the University of Florida Warrington College of Business, was named a fellow of the Association of Consumer Research at its annual conference in October 2017. The Association for Consumer Research (ACR) Fellows
Looking to upgrade to the new iPhone X, but not sure it’s worth the nearly $1,000 price tag? You might want to check out the smart phone’s features before shelling out the cash. Assistant Professor of Marketing Aner Sela’s research on comparison neglect shows that few people actually compare features on
If you’re reading this on a shiny new iPhone 7, new research suggests you might not have given your old phone its due before trading up. Decades of research support the theory that people tend to rely on comparisons when making decisions. But when one of their options is a
Grace Everitt is helping UF engineering students participate in SpaceX’s Hyperloop competition. She isn’t doing it for course credit or because it will look good on her résumé. She believes she’s a part of something special. Said Everitt: “It’s human history in the making.” Everitt, who will receive a bachelor’s
GAINESVILLE, Fla. – JC Penney Eminent Scholar Chair Dr. Jinhong Xie was named a finalist for the Journal of Marketing Research’s 2016 William F. O’Dell Award. The O’Dell Award honors a Journal of Marketing Research article published in 2011 that “has made the most significant, long-term contribution to marketing theory,
It was the final days of Professor Dennis DiPasquale’s Sales Management course, and the class’s 16 teams were ready to present on their semester-long fundraising projects. Grace Everitt and her “Wonder Women” team were up first. She was confident in her team’s work, but didn’t know how well her group
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