Marketing Articles: page 1

Marketing PhD student’s paper honored with award at symposium

Warrington Ph.D. student Felipe Affonso’s paper was named the runner up as part of the William O. Bearden Award competition at the 2021 Southeast Marketing Symposium. The paper, “The Structure of a Product, Retail Environment, and Brand Logo Can Affect Judgments of Value,” was co-authored with Warrington faculty member Chris Janiszewski, Russell Berrie Eminent Scholar in the Department of Marketing. “It is a great honor to be chosen as the runner up for this award,” Affonso said. “I believe it

Strong performance for UF MBA in latest US News ranking, despite pandemic

GAINESVILLE, Fla. – In spite of a volatile year with plenty of challenges for higher education, UF MBA at the University of Florida Warrington College of Business held onto its strong position on U.S. News & World Report’s “2022 Best Graduate Schools” released Tuesday. For the third consecutive year, UF MBA was named among the top 10 U.S. public programs and top 30 national programs. The UF MBA Full-Time program rose to the No. 26 spot overall and the No.

Susan Fournier (Ph.D. ’94) | March 2021

Fournier (Ph.D. Marketing 1994) is Allen Questrom Professor and Dean at Boston University’s Questrom School of Business.  She was recently named the recipient of the 2021 Distinguished Scientific Contribution Award from the Society of Consumer Psychology (SCP). The Distinguished Scientific Contribution Award “recognizes excellent, lasting research contributions to consumer psychology.” Twenty-four consumer research scholars have been recognized since the inception of the award in 1991. Fournier is only the third woman to receive the honor. At the time of this publication, Fournier’s

Why we go where no one’s gone before

John I. Williams, Jr. Professor Yanping Tu, along with colleagues at the University of Chicago Booth School of Business, studied what may prompt people to choose unknown options over known ones, and they find that the source of the information is important: when what you know comes from other people’s experiences, you’re more likely to explore new options. Read more about this research in the Chicago Booth Review. 

Want to Grow Your Real Estate Business? BE AN INFLUENCER!

Warrington’s Clinical Professor Dr. Steven Tufts explains how to build a real estate referral network and sphere of influence that work for you in this story in Florida Realtor Magazine. See Dr. Tufts’ top tips for growing your real estate business. 

Good news or bad, we like to experience it with a friend

When it comes to life events — good and bad — people choose to experience them at the same time as a friend as a means of deepening social connection, according to a paper forthcoming in Social Psychological and Personality Science. But, apparently, misery doesn’t always like company. In five lab experiments that involved more than 2,500 participants, UCLA Anderson’s Franklin Shaddy, Warrington’s Yanping Tu and University of Chicago’s Ayelet Fishbach found that people preferred to integrate experiences with others in

Four among winners of Warrington’s teaching, advising awards

GAINESVILLE, Fla. – Congratulations are in order for the four winners of the 2020-2021 Warrington College of Business Teaching/Advising Awards. Dr. David Ling is the recipient of the Graduate Teaching Award and Carly Escue is the recipient of the Graduate Advising Award. On the undergraduate side, Keisha Hunte is the recipient of the Undergraduate Advising Award and Siân Morgan is the recipient of the Undergraduate Teaching Award. David Ling: Dr. Ling is the Ken and Linda McGurn Professor of Real Estate and

What does marketing have to do with ill-advised consumer behavior?

A new study from James W. Walter Eminent Scholar Joe Alba and Yanmei Zheng (Ph.D. ’16) in the Journal of Marketing explores the oft-neglected biological perspective on consumer behavior, with the ultimate goal of improving human welfare. The biological domains the research team tap are neuroscience and genetics, each of which is on an explosive research trajectory and producing discoveries that will be impossible to ignore. The degree to which these discoveries enhance human welfare hinges on their acceptance by

New Python course sets analytics and AI foundation for Warrington students

This past fall semester 54 Warrington students got, what was for many of them, a first look into understanding the world of business analytics and artificial intelligence (AI) thanks to a new course taught by marketing lecturer Dr. Joel Davis (DBA ’20). The course, Foundations of Business Analytics & Artificial Intelligence, focuses on teaching students the basics of data analytics and machine learning through the powerful programming language Python. Python.org says it’s, “an interpreted, object-oriented, high-level programming language with dynamic

Sharing experiences, even from afar, can bring people closer

Does knowing that your friend is having a root canal on the same day as you make it feel like a shared experience—and make it a little easier to handle? New research from John I. Williams Assistant Professor Yanping Tu suggests it may. Read more about this new research in the Chicago Booth Review.