Marketing Articles: page 1

Steve Tufts talks with a group of students in a class.

Learning to “adult” has never been easier, thanks to new Warrington class

Dr. Steve Tufts, Clinical Professor, Department of Marketing Over the course of the fall 2019 semester, I received several inquiries from students in my sales student group, GatorSLAM, about topics they would soon encounter once they graduated from the University

Yang Yang

‘Tuition myopia’ may negatively impact students’ financial future, study finds

Choosing more expensive colleges may seem like an unwise financial decision considering a large student debt burden after graduation. However, new research from JCPenney Assistant Professor Yang Yang suggests that avoiding such colleges can lead to bigger financial problems in

Richard Lutz

Facebook, fooling no one, may be going for a new name

JCPenney Professor of Marketing Richard Lutz notes that while changing a company’s name isn’t common, there’s usually an important reason why it’s happening.  Lutz explains in this story from the Los Angeles Times. 

Peter Sealey funded a professorship in marketing

Giving back to the future of marketing

Peter Sealey’s successful marketing career was highlighted by managing the Coca-Cola marketing team that came up with the company’s iconic polar bears commercials. His education began with a bachelor’s degree from the University of Florida, a Master’s degree from Yale

Bronze statue of an alligator sitting on top of a globe.

The latest innovative ideas from Warrington

Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, despite the challenges brought on by the pandemic. From producing hundreds of new research papers, to teaching countless

Joe Hair

The Great Facilitator

Exactly 50 years ago, in 1971, Joe Hair completed his third and final degree from the University of Florida Warrington College of Business. In the time since, Hair’s passion for marketing and entrepreneurship has propelled him to write more than

Money heap under paper cutout thumbs up icon, American one hundred dollar bill

How much is a ‘like’ worth?

GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per

Felipe Affonso

Delivering “Serendipity”: Seemingly Random Product Discovery, Aided by Technology

Research from marketing Ph.D. student Felipe Affonso highlights how marketers can capitalize on the power of serendipity to increase consumer satisfaction. Read more about how marketers can do this by going beyond surprising consumers, because serendipity is not just a

Philip Podsakoff

Warrington professor honored with distinguished scientific contributions award

GAINESVILLE, Fla. – Professor Philip M. Podsakoff, the Hyatt and Cici Brown Chair in Business, is the 2021 recipient of the Samuel J. Messick Distinguished Scientific Contributions Award, given by Division 5 (Quantitative and Qualitative Methods) of the American Psychological

Jacob Schuster poses with his graduation cap next to an alligator statue.

Student Spotlight: Jacob Schuster

Jacob Schuster (BSBA ’20, MS Marketing ’21) will be among the first batch of students graduating from the Master of Science Marketing program this spring. After graduation, he goes to work at Oracle in Austin. Congratulations, Jacob!  Q: Tell us