Marketing Articles

New year's resolutions on yellow reminders

The Business of…New Year’s resolutions

Reading Time: 3 minutes Business principles are prevalent throughout almost all industries that impact your life. We decided to take a look at how business leaders implement these principles in their companies and how academic experts explain the impact business principles have on the decisions business leaders make. From real-world practice to years of study, our experts break down the business of everything you’ve wanted to know about. This month, we start with something that an estimated 60 percent of us make, but only

Six students stand with awards alongside two international programs directors

Six Warrington students honored by UF International Center

Reading Time: 4 minutes GAINESVILLE, Fla. – Six students from the Warrington College of Business received Outstanding International Student Awards from the University of Florida International Center on November 19. The Outstanding International Student Award recognizes international students who not only meet exemplary academic achievement, but also a wide range of accomplishments and contributions. Warrington’s recipients for 2019 are: Yiduo Shao (Ph.D. ’22): Shao, originally from Shenyang, China, is a Ph.D. candidate in the department of management. She earned a bachelor’s degree in psychology

Warrington faculty member Anuj Kumar sitting in his office by a bookshelf holding up a magnifying class that reflects the courtyard outside of his office.

Research Roundup: Innovative ideas from Warrington in 2018-2019

Reading Time: 3 minutes Over the 2018-2019 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or being quoted in the news about trending topics, the innovative ideas from Warrington faculty members continued to elevate the college into one of the most respected in the world. Warrington faculty had 150 papers accepted or published in the 2018-19

Upward angle of the Gator Ubiquity Statue's gator head

Rankings Roundup: How Warrington performed in 2018-2019

Reading Time: 3 minutes Over the 2018-2019 academic year, the Warrington College of Business received a number of top rankings from leading publications such as U.S. News & World Report, Financial Times, The Economist, Eduniversal and Ivy Exec. The exceptional rankings we received from these publications affirm our strong student quality, alumni success, value of programs, faculty excellence, first-class student services, and global recognition and influence. The Warrington College of Business is a top-tier institution, and these rankings prove it. Check out our most recent

Eduniversal 2019 Best Master's Degrees with #1 rankings for management and real estate, #2 ranking for international business and entrepreneurship and #4 ranking for Full-Time MBA

Five Hough graduate programs earn top 5 ranking among publics for second year

Reading Time: 2 minutes GAINESVILLE, Fla. – Master’s degree programs across the Hough Graduate School of Business at the University of Florida Warrington College of Business remained in the top five among public institutions for the second consecutive year in the 2019 edition of Eduniversal’s Best Master’s Ranking. Now for the third year, the Master of Science in Management took the No. 1 position among U.S. publics, and the Nathan S. Collier Master of Science in Real Estate program earned its second No. 1

Double exposure of a businessman and stairs. Success of business concept.

How champions think

Reading Time: < 1 minute “Many years ago, I was the definition of a golf freak,” writes Clinical Professor of Marketing Dr. Steve Tufts. In his quest to learn as much about the game as he could, Tufts found that performance wasn’t just dictated by skill. “The thing that I noticed about golfers of all skill levels was that their thinking, maybe more than their skill, dictated their performance,” he said. Coupled with ideas from famous sports psychologist Bob Rotella, Tufts offers six ways to

Man and woman looking at multiple cars trying to make a decision about which to choose.

Consumers habitually seek the middle ground

Reading Time: 3 minutes Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the malleable nature of our decision making process. When faced with choice, we’re expected to be rational actors who will study our options and make an on-the-fly decision based on the information available, and the framing of that information. In a review of published and unpublished research, Stanford’s Itamar Simonson, the University of Florida Warrington’s Aner Sela and UCLA Anderson’s

Alan Cooke, Larry DiMatteo and Sonia Singh

Three honored with Warrington’s teaching awards

Reading Time: 2 minutes GAINESVILLE, Fla. – The University of Florida Warrington College of Business recognized faculty members Alan Cooke, Sonia Singh and Larry DiMatteo as its 2018-2019 Teaching Award winners. Cooke and Singh are the recipients of the Undergraduate Teaching Award, and DiMatteo is the recipient of the Gradate Teaching Award. Alan Cooke: Cooke is an Associate Professor of Marketing of the Marketing Department at the Warrington College of Business, University of Florida, where he has taught since 1997. He received his Ph.D.

Person standing in a crowd at a concert taking a photo of the stage.

Study: Live in the moment, don’t selfie or snap it

Reading Time: 4 minutes If you’re attending a destination wedding, taking a tour or simply celebrating the birthday of someone dear, a study by a group of researchers involving the University of Florida Warrington College of Business and Washington University in St. Louis came to both a new scientific conclusion and a kernel of everyday advice: Put the cellphone/camera down. Enjoy the important moment. “We get so focused on picture-taking, we miss the experience itself,” said Robyn LeBoeuf, professor of marketing at Washington University’s

Philip Podsakoff

Warrington marketing professor receives award for distinguished scientific contributions

Reading Time: 2 minutes GAINESVILLE, Fla. – Dr. Philip M. Podsakoff, Hyatt and Cici Brown Chair in Business in the Department of Marketing at the University of Florida Warrington College of Business, has been named the recipient of the 2019 Distinguished Scientific Contributions Award by the Society for Industrial and Organizational Psychology (SIOP). He will be recognized at the 2019 SIOP Annual Meeting in April in Washington D.C. The Distinguished Scientific Contributions Award is “given to the individual who has made the most distinguished