Marketing Articles: page 1

Young woman looking up while thinking about various things - books, money, diploma, ideas and love.

How much could you make if you major in business?

Selecting a major is an important decision for any student in college. The classes, extracurricular activities and internships you complete during this time will help set the stage for your post-graduation career. If business or any of its functions, such

Aner Sela

How smartphones influence purchasing behavior, human interaction

In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on a computer or in person. The study found that when people purchased items on their cell phones, they

No. 8 Executive MBA, No. 10 Full-Time MBA, No. 20 Part-Time MBA Among Publics US News and World Report UF MBA Warrington College of Business.

UF MBA programs among US News’ best across the board

GAINESVILLE, Fla. – For the individual who is looking to return to school full time or the professional who is ready to expand their business skillset, UF MBA has a U.S. News & World Report top-ranked program that can assist

Steve Tufts

Steve Tufts and his innovative ‘Adulting’ class

Clinical Professor Steve Tufts discusses his innovative “Adulting” class that is offered at Warrington, which goes over important topics like how to be wise with credit cards, how taxes work, insurance, mortgages, small business loans, leases, employee benefits, credit score,

A group of three women and two men pose for a photo in business suits.

Five honored with Warrington’s teaching, advising awards

GAINESVILLE, Fla. – The UF Warrington College of Business is proud to announce its five winners of its annual Teaching/Advising Awards. Dennis DiPasquale is the recipient of the Undergraduate Teaching Award and Larah Doyle and Allison Gatsche are the recipients

Steve Tufts talks with a group of students in a class.

Learning to “adult” has never been easier, thanks to new Warrington class

Dr. Steve Tufts, Clinical Professor, Department of Marketing Over the course of the fall 2019 semester, I received several inquiries from students in my sales student group, GatorSLAM, about topics they would soon encounter once they graduated from the University

Yang Yang

‘Tuition myopia’ may negatively impact students’ financial future, study finds

Choosing more expensive colleges may seem like an unwise financial decision considering a large student debt burden after graduation. However, new research from JCPenney Assistant Professor Yang Yang suggests that avoiding such colleges can lead to bigger financial problems in

Richard Lutz

Facebook, fooling no one, may be going for a new name

JCPenney Professor of Marketing Richard Lutz notes that while changing a company’s name isn’t common, there’s usually an important reason why it’s happening.  Lutz explains in this story from the Los Angeles Times. 

Peter Sealey funded a professorship in marketing

Giving back to the future of marketing

Peter Sealey’s successful marketing career was highlighted by managing the Coca-Cola marketing team that came up with the company’s iconic polar bears commercials. His education began with a bachelor’s degree from the University of Florida, a Master’s degree from Yale

Bronze statue of an alligator sitting on top of a globe.

The latest innovative ideas from Warrington

Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, despite the challenges brought on by the pandemic. From producing hundreds of new research papers, to teaching countless