Marketing Articles: page 1

Bronze statue of an alligator sitting on top of a globe.

The latest innovative ideas from Warrington

Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, despite the challenges brought on by the pandemic. From producing hundreds of new research papers, to teaching countless

Joe Hair

The Great Facilitator

Exactly 50 years ago, in 1971, Joe Hair completed his third and final degree from the University of Florida Warrington College of Business. In the time since, Hair’s passion for marketing and entrepreneurship has propelled him to write more than

Money heap under paper cutout thumbs up icon, American one hundred dollar bill

How much is a ‘like’ worth?

GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the social media platform every day, that adds up to a lot of likes. Roughly 728 million likes per

Felipe Affonso

Delivering “Serendipity”: Seemingly Random Product Discovery, Aided by Technology

Research from marketing Ph.D. student Felipe Affonso highlights how marketers can capitalize on the power of serendipity to increase consumer satisfaction. Read more about how marketers can do this by going beyond surprising consumers, because serendipity is not just a

Philip Podsakoff

Warrington professor honored with distinguished scientific contributions award

GAINESVILLE, Fla. – Professor Philip M. Podsakoff, the Hyatt and Cici Brown Chair in Business, is the 2021 recipient of the Samuel J. Messick Distinguished Scientific Contributions Award, given by Division 5 (Quantitative and Qualitative Methods) of the American Psychological

Jacob Schuster poses with his graduation cap next to an alligator statue.

Student Spotlight: Jacob Schuster

Jacob Schuster (BSBA ’20, MS Marketing ’21) will be among the first batch of students graduating from the Master of Science Marketing program this spring. After graduation, he goes to work at Oracle in Austin. Congratulations, Jacob!  Q: Tell us

Felipe Affonso

Marketing PhD student’s paper honored with award at symposium

Warrington Ph.D. student Felipe Affonso’s paper was named the runner up as part of the William O. Bearden Award competition at the 2021 Southeast Marketing Symposium. The paper, “The Structure of a Product, Retail Environment, and Brand Logo Can Affect

View of the top of Century Tower with text overlay that reads #9 among Public Full-Time MBA programs 2022 Best Graduate Schools US News & World Report

Strong performance for UF MBA in latest US News ranking, despite pandemic

GAINESVILLE, Fla. – In spite of a volatile year with plenty of challenges for higher education, UF MBA at the University of Florida Warrington College of Business held onto its strong position on U.S. News & World Report’s “2022 Best

Susan Fournier

Susan Fournier (Ph.D. ’94) | March 2021

Fournier (Ph.D. Marketing 1994) is Allen Questrom Professor and Dean at Boston University’s Questrom School of Business.  She was recently named the recipient of the 2021 Distinguished Scientific Contribution Award from the Society of Consumer Psychology (SCP). The Distinguished Scientific

Yanping Tu

Why we go where no one’s gone before

John I. Williams, Jr. Professor Yanping Tu, along with colleagues at the University of Chicago Booth School of Business, studied what may prompt people to choose unknown options over known ones, and they find that the source of the information