marketing Articles

Richard Lutz named an Association of Consumer Research Fellow

GAINESVILLE, Fla. – Dr. Richard Lutz, JCPenney Professor of Marketing and Chair of the Department of Marketing at the University of Florida Warrington College of Business, was named a fellow of the Association of Consumer Research at its annual conference in October 2017. The Association for Consumer Research (ACR) Fellows

Don’t Be Surprised If Apple’s iPhone X Doesn’t Make You Happier

Looking to upgrade to the new iPhone X, but not sure it’s worth the nearly $1,000 price tag? You might want to check out the smart phone’s features before shelling out the cash. Assistant Professor of Marketing Aner Sela’s research on comparison neglect shows that few people actually compare features on

Dr. Aner Sela

Yearning for a new phone? You might be suffering from ‘comparison neglect’

If you’re reading this on a shiny new iPhone 7, new research suggests you might not have given your old phone its due before trading up. Decades of research support the theory that people tend to rely on comparisons when making decisions. But when one of their options is a

Gatorloop

Investing in the new “Space Race”

Grace Everitt is helping UF engineering students participate in SpaceX’s Hyperloop competition. She isn’t doing it for course credit or because it will look good on her résumé. She believes she’s a part of something special. Said Everitt: “It’s human history in the making.” Everitt, who will receive a bachelor’s

Jinhong Xie

Marketing scholar recognized by premier journal

GAINESVILLE, Fla. – JC Penney Eminent Scholar Chair Dr. Jinhong Xie was named a finalist for the Journal of Marketing Research’s 2016 William F. O’Dell Award. The O’Dell Award honors a Journal of Marketing Research article published in 2011 that “has made the most significant, long-term contribution to marketing theory,

Garrett Patane, Jessie Greathouse, marketing students

Marketing class’s sales pitch results in more than $50,000

It was the final days of Professor Dennis DiPasquale’s Sales Management course, and the class’s 16 teams were ready to present on their semester-long fundraising projects. Grace Everitt and her “Wonder Women” team were up first. She was confident in her team’s work, but didn’t know how well her group

Dr. Kate Pounders and Dr. Richard Lutz

Marketing professor receives lifetime achievement award

GAINESVILLE, Fla. – JC Penney Professor Dr. Richard Lutz received the 2016 American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) Lifetime Achievement Award on Feb. 27 at the AMA’s Winter Marketing Academic Conference in Las Vegas. The award is given to a marketing scholar “who has contributed significantly to

Steve Shugan

Eminent Scholar to receive one of Marketing’s top honors

GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Dr. Steve Shugan will be one of four recipients of the 2016 Paul D. Converse Award, one of the most prestigious honors awarded to marketing scholars. The Converse Award, established by the American Marketing Association in 1946 and awarded every four years, “acknowledges enduring

Debanjan Mitra

Marketing professor selected as Batten Fellow

City Furniture Professor Dr. Debanjan Mitra was selected as a 2015-16 Batten Fellow by the University of Virginia’s Batten Institute of Entrepreneurship and Innovation. The Batten Fellows Program brings prominent and high-potential thought leaders to the Darden School of Business for short and long-term visits. Since 1999, the institute has

Aner Sela

Mowing the lawn in those new running shoes? You may not be happy with them

GAINESVILLE, Fla. – When it comes to how many different ways you use the things you buy, more may not necessarily be better. According to a new study coauthored by University of Florida marketing professor Aner Sela, the more the consumer uses a product in different situations, the more likely