So, you’ve enrolled at the University of Florida – congratulations! After countless hours of preparation, you’re on campus or online and ready to dive into your degree. But where to begin? After choosing your major, you might notice the handful
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Double-gator’s data science success: leading a Bank of America practicum
Nicholas Ros, a master’s student at the University of Florida Warrington College of Business, explains his practicum project working with Bank of America. As a proud double-gator at the University of Florida Warrington College of Business, I have embraced both
Marketing to Gen Z: Tricks of the trade from a Gen Z social media marketing CEO
Nicole Rechtszaid (BABA ’21) is the co-founder and CEO of Ghost Agency, one of the first TikTok Shop Partners in the United States. Since beginning her career at age 14, she has become one of this generation’s most prolific social
Research by Warrington faculty receives Antitrust Writing Award
GAINESVILLE, Fla. – Assistant Professor Jingchuan Pu and John B. Higdon Eminent Scholar Chair Hsing Kenneth Cheng’s paper has been awarded this year’s Antitrust Writing Award. After receiving its nomination at the beginning of the year, Pu and Cheng’s paper,
Using an MBA to move into a competitive career
What kinds of jobs are available for a professional with 10 years of experience in teaching and data analytics? April Rowland (MBA ’25) grappled with this question to determine whether she could find a role that would utilize all her
Investing in the future
Cade Kurland enrolled at Florida with the goal of being a professional baseball player one day, but he also wanted to have a backup plan in place. Kurland grew up in Tampa where his parents stressed the importance of saving
Punishment for online gamers who exploit bugs critical for ongoing game success
GAINESVILLE, Fla. – Among the 3.1 billion active online gamers around the world, a ubiquitous challenge has come to be accepted across games – bugs and glitches. These game defects give players the opportunity to take advantage of the bug,
Bill and Carol Moss: Personal connections facilitate learning opportunities
When Carol Moss (MBA ’87) first enrolled in the University of Florida’s MBA program, she didn’t quite know what she was getting into. As a nurse taking classes while working full time at Shands Hospital, she realized that there was
University of Florida professor inducted into prestigious young scholars class for excellence in marketing research
GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is among the latest class of Marketing Science Institute (MSI) Young Scholars. Zou joins a prestigious group of marketing scholars from the University of Florida honored with
Research by Warrington faculty nominated for Antitrust Writing Awards
GAINESVILLE, Fla. – A paper by Jingchuan Pu and John B. Higdon Eminent Scholar Chair Hsing Kenneth Cheng has been nominated for this year’s Antitrust Writing Award. The paper, “Impact of Own Brand Product Introduction on Optimal Pricing Models for
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