Alan Sawyer Articles: page 1

Marketing faculty wins AMA’s Stern Award

Five members of UF’s world-renowned marketing faculty have gained another accolade to add to their already stellar reputations, as the American Marketing Association (AMA) have named them recipients of the 2005 Louis Stern Award. Co-authors of the prize-winning paper are: Joe Alba, Bart Weitz, Chris Janiszewski, Rich Lutz, and Alan Sawyer. The article, “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,” was published in the Journal of Marketing. The Louis Stern Award was designed to