Aner Sela Articles: page 1

Bronze statue of an alligator sitting on top of a globe.

The latest innovative ideas from Warrington

Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, despite the challenges brought on by the pandemic. From producing hundreds of new research papers, to teaching countless

Product Lineups: The More You Search, The Less You Find

Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable

Man and woman looking at multiple cars trying to make a decision about which to choose.

Consumers habitually seek the middle ground

Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the malleable nature of our decision making process. When faced with choice, we’re expected to be rational actors who will

Portraits of five warrington faculty members, two women three men, in frames along with a photo of Century Tower

Faculty News Roundup: Warrington professors’ successes in 2017-2018

Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. From producing hundreds of new research papers, to teaching countless students the fundamentals of business, to writing or

A man holding a stack of publications with the top one open

Warrington marketing faculty rank in the top 5 in per capita research productivity among publics

GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100

Four iPhones lined up with a photo of Aner Sela on the screen of the last one

Don’t Be Surprised If Apple’s iPhone X Doesn’t Make You Happier

Looking to upgrade to the new iPhone X, but not sure it’s worth the nearly $1,000 price tag? You might want to check out the smart phone’s features before shelling out the cash. Assistant Professor of Marketing Aner Sela’s research on

Aner Sela

Why our choices don’t always define us

People say that our choices define us and reveal our true inner preferences. That may not always be the case, according to new research authored by University of Florida Marketing Professor Aner Sela, UF Graduate Research Assistant Joshua Kim and University

Woochoel Shin

Retail research lands marketing professor in exclusive program

Dr. Woochoel Shin was named to Marketing Science Institute’s Young Scholar Program, a biennial program that “brings together some of the most promising scholars in marketing and closely related fields whose recent work suggests they are potential leaders of the

Dr. Aner Sela

Yearning for a new phone? You might be suffering from ‘comparison neglect’

If you’re reading this on a shiny new iPhone 7, new research suggests you might not have given your old phone its due before trading up. Decades of research support the theory that people tend to rely on comparisons when

Dr. Chris Janiszewski

Warrington scholars rank in top 20 in research productivity among U.S. publics

GAINESVILLE, Fla. – The faculty of the Warrington College of Business ranked 17th in research productivity among U.S. public business schools in the University of Texas at Dallas’ Top 100 Business Schools Research Rankings. Warrington’s faculty ranked 36th in the