Conventional wisdom and so-called ‘never buy’ lists will tell you that there are certain things that are rarely worth spending your money on. Such items typically run the gamut from cheap, low-quality items like single-use plastics or dollar store kitchen gadgets,
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Smartphones Are Changing How We Shop—And What We Shop For
A recent Journal of Marketing Research study by City University of Hong Kong’s Camilla Eunyoung Song (Ph.D. ’21) and City Furniture Professor Aner Sela shows that when consumers use smartphones, which are considered more personal and private than other devices, they are more
How smartphones influence purchasing behavior, human interaction
In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on a computer or in person. The study found that when people purchased items on their cell phones, they
Product Lineups: The More You Search, The Less You Find
Consumers often search for a product that matches a previously encountered option, without knowing its exact name. Whether we watch an advertisement but fail to register the product’s name, see admired others using a product but are reluctant or unable
Consumers habitually seek the middle ground
Unpublished research shows avoiding the extremes is a common approach marketers need to address A foundation of consumer marketing is the malleable nature of our decision making process. When faced with choice, we’re expected to be rational actors who will
Warrington marketing faculty rank in the top 5 in per capita research productivity among publics
GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools and 9th among business schools worldwide in the University of Texas at Dallas Top 100
Why our choices don’t always define us
People say that our choices define us and reveal our true inner preferences. That may not always be the case, according to new research authored by University of Florida Marketing Professor Aner Sela, UF Graduate Research Assistant Joshua Kim and University
Retail research lands marketing professor in exclusive program
Dr. Woochoel Shin was named to Marketing Science Institute’s Young Scholar Program, a biennial program that “brings together some of the most promising scholars in marketing and closely related fields whose recent work suggests they are potential leaders of the
Yearning for a new phone? You might be suffering from ‘comparison neglect’
If you’re reading this on a shiny new iPhone 7, new research suggests you might not have given your old phone its due before trading up. Decades of research support the theory that people tend to rely on comparisons when
Mowing the lawn in those new running shoes? You may not be happy with them
GAINESVILLE, Fla. – When it comes to how many different ways you use the things you buy, more may not necessarily be better. According to a new study coauthored by University of Florida marketing professor Aner Sela, the more the
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