Anuj Kumar Articles: page 1

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Tiny boxes with shopping carts and a credit card on them on a laptop keyboard. Anuj Kumar and Xiang (Shawn) Wan are super-imposed in the upper right corner

How valuable are online product recommendations to consumers?

In today’s online world, third parties collect and store your browsing data at staggering rates. Third parties benefit greatly from this information, but do you get fair returns for sharing your data online? New research from the University of Florida

Over shoulder view of a man sitting at a computer in his home shopping for headphones

How to optimize online sales with a hybrid product recommendation

When you search for products online, one of the ways in which retailers return results is through collaborative filters (CF), an algorithmic product recommendation system. Also known as “wisdom of the crowd” recommendations, CF systems are used to optimize website

Woman sitting on a couch online shopping with a laptop

How valuable are online product recommendations?

Imagine you are looking to buy a shirt on Macy’s website. When you visit the page of a shirt that you like, Macy’s recommends several related shirts to you on the same page. While you now can see more options

Brent Kitchens, Praveen Pathak and Anuj Kumar

Using big data to improve business performance

GAINESVILLE, Fla. – Big data has become a significant influence for business innovation and productivity. Research from the University of Florida Warrington College of Business now shows how big data can help businesses predict demand for discounts in particular locations.

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