When Apple or Samsung announces a new smartphone, do you roll your eyes or are you first in line at BestBuy? New models for smartphones are being released faster than most people can keep up. This influx of devices is
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Why retailers sell generic brand items, despite low sales
GAINESVILLE, Fla. – Search ‘women’s tops’ on Amazon, and the online retail giant will yield more than 100,000 results. Some of the brands will likely be familiar – Nike, Hanes, Calvin Klein – but there are also a number of
Selling through Social Networks: Impact of Social Ties and Product Characteristics
Since 72% of Instagram users make purchase decisions after seeing something on Instagram and over 40% of respondents in a recent survey made online purchase after seeing it used by an influencer on social media platforms like Instagram, Twitter, Vine
New research highlights the impact of product substitutability on retailer and manufacturer profits
GAINESVILLE, Fla. – For most people, a trip to the grocery store is a fairly simple errand. Some create lists while others rely on their memory for the items they need. But how does a customer choose among multiple items
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